Based on a segmentation analysis of the broadband population, three personality types -- online insiders, social clickers, and content kings, stand to have the greatest impact on content creation in the next two to four years. Understanding the motivations and needs of these users will help entertainment marketers develop strategies for relating to their audiences in interactive environments.
Sections: Online InsidersTM
Social ClickersTM
Content KingsTM
June 2007
Number of Tables & Figures: 7
Number of Pages: 10
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