Chat rooms and message boards have enabled online conversations and collaboration since the days of Web 1.0. Today, personal profiles, blogs, photo collections and audio and video streams can be created, shared and responded to with equal facility. Evaluating a list of different activities that could loosely be defined as "content creation", marketers will understand how, why, and to what extent, Broadbanders are participating online.
Influence of User-Generated Sources
Emergence of Home-Grown Content
Number of Tables & Figures: 8
Number of Pages: 13
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