Whereas traditional media "pushed" content to passive audiences, the Internet enables audiences to actively "pull" the content they want, when and where they want it. Comparing the use of online sources with offline sources and analyzing sites by category, this report indicates how Broadbanders use and enjoy their favorite entertainment sites.
Sections:
Online versus Offline Sources
Response to Online Advertising
Entertainment on "Long Tail" Sites
Analysis of Sites Visited Regularly
Primary Role of Entertainment Sites
Impact on Overall Enjoyment
June 2007
Number of Tables & Figures: 13
Number of Pages: 14
|
|
Purchase
This report must be purchased separately.
The price of this report is $495.00.
In order to purchase a report, you must register
or log in.
|
