The Principals of Netpop Research have senior-level experience with new media, technology, advertising and market research companies, including DIRECTV, Electronic Arts, Foote, Cone & Belding, Third Age Media and National Analysts, a former research division of Booz Allen & Hamilton. They bring experience in key disciplines necessary for business success:

Josh Crandall, CEO, Co-Founder
Josh has worked in the interactive media and technology industries for over two decades, serving in numerous senior business and product development roles. He founded Netpop Research to capitalize on the strength of market intelligence in the development of successful, cost effective products and businesses. He has designed and managed qualitative and quantitative studies for numerous clients including Google, Facebook, RedEnvelope, Plaxo, and DHL. Prior to Netpop Research, he served as Director of Online Media and Applications for Electronic Arts. Between 1994 and 1998, he held numerous positions at DIRECTV in the New Media and Interactive Department developing new platforms for emerging DIRECTV data and interactive services. He holds a Master of Arts degree in Motion Picture Producing from the University of Southern California and a Bachelor of Arts degree with an emphasis in Economics and Business Administration from the University of California, Los Angeles.

Josh's Blog

Cate Riegner, Vice President, Research & Brand Insights, Co-Founder Cate has 20 years of experience in market research, branding and strategic planning. She founded Netpop Research in order to apply her experience in market research and strategic planning to online products and services. Since 1996, Riegner has worked with numerous internet-based and technology companies, including Google, eBay, Creative Commons, Plaxo, McAfee and Netflix. From 1997 to 2000, Riegner concurrently served as Director of Market Research for ThirdAge Media where she designed strategic market research programs to guide online marketing programs among corporate partners including CBS Networks, eTrade, Procter & Gamble and Merrill Lynch. Earlier in her career, Riegner worked as a research analyst for Foote, Cone & Belding Advertising, Lai Venuti & Lai Advertising, and National Analysts, a former division of Booz Allen & Hamilton. She holds a B.A. in History from Smith College and a Master's in Communication from the Annenberg School of the University of Pennsylvania.

Cate's Blog