The Principals of Netpop Research have senior-level experience with new media, technology, advertising and market research companies, including DIRECTV, Electronic Arts, Foote, Cone & Belding, Third Age Media and National Analysts, a former research division of Booz Allen & Hamilton. They bring experience in key disciplines necessary for business success:
Josh Crandall, CEO, Co-Founder
Cate Riegner, Vice President, Research & Brand Insights, Co-Founder Cate has 20 years of experience in market research, branding and strategic planning. She founded Netpop Research in order to apply her experience in market research and strategic planning to online products and services. Since 1996, Riegner has worked with numerous internet-based and technology companies, including Google, eBay, Creative Commons, Plaxo, McAfee and Netflix. From 1997 to 2000, Riegner concurrently served as Director of Market Research for ThirdAge Media where she designed strategic market research programs to guide online marketing programs among corporate partners including CBS Networks, eTrade, Procter & Gamble and Merrill Lynch. Earlier in her career, Riegner worked as a research analyst for Foote, Cone & Belding Advertising, Lai Venuti & Lai Advertising, and National Analysts, a former division of Booz Allen & Hamilton. She holds a B.A. in History from Smith College and a Master's in Communication from the Annenberg School of the University of Pennsylvania.