Articles and presentations by Media-Screen Analysts.

Modern Advertising Magazine (Mandarin) - May 2008: "UGC contents determine the developments of China's online shopping site" (PDF download)

Quirk's Marketing Research Review - April 2008: "Getting to know all about you: The role of the Internet in brand discovery" (PDF download)

Modern Advertising Magazine (Mandarin) - February 2008: "China has more characteristics of Web 2.0 than the U.S." (PDF download)

iMedia Connection's Entertainment Spot: When The Broadband Consumer Sits at the Marketing Table July 3, 2007

Reaching Consumers in a Web 2.0 World: Presented to the ARF Emerging Media Council, April 24, 2007 (PDF download)