Select articles and public presentations
Web 2.0 Expo (Presentation) - May 2010: "Creating a Culture of Sharing" (PDF download)
ad:tech San Francisco (Presentation) - April 2010: "The Global Netizen Consumer: Power through Participation" (PDF download)
Google Auto Webinar (Presentation) - November 2009: Driving International Success: Reaching Auto Consumers Globally (Video)
iMedia Connection's Asia Spot (Article) - October 13, 2009: The Great Social Wall of China: Reaching China’s Netizen-Consumers from the Inside-Out (Link to article)
Google Auto Event: Argentina (Presentation) - September 2009: The Role of the Internet in Automotive Buying (Video)
Newspaper Association of America (Presentation) - March 2009: "Media Xchange 2009" (PDF download)
Journal of Advertising Research: China edition (Article) - December 2008: "Wired China: The Power of the World’s Largest Internet Population" (PDF download)
SF Music Tech (Presentation) - October 2008: "SF Music Tech" (PDF download)
Advertising Research Foundation: Audience Measurement (Presentation) - June 2008: "China: The Largest Internet Population" (PDF download)
NewComm Forum (Presentation) - May 2008: "NewComm Forum 2008" (PDF download)
Modern Advertising Magazine (Article) - May 2008: "UGC contents determine the developments of China's online shopping site" (PDF download, Mandarin Chinese)
Journal of Advertising Research (Article) - April 2008: "Identifying Suspect Respondents" (PDF download)
Quirk's Marketing Research Review (Article) - April 2008: "Getting to know all about you: The role of the Internet in brand discovery" (PDF download)
AAAA Media Matters (Article) - February 2008: "Netpop: A Comprehensive Examination of the U.S. Broadband Consumer" (PDF download)
TED (Presentation) - February 2008: "Tour of the China Web" (PDF download)
Modern Advertising Magazine (Article) - February 2008: "China has more characteristics of Web 2.0 than the U.S." (PDF download, Mandarin Chinese)
Digital Hollywood (Presentation) - October 2007: "Advertising in a Broadband World" (PDF download)
iMedia Connection's Entertainment Spot (Article) - July 3, 2007: When The Broadband Consumer Sits at the Marketing Table (Link to article)
Advertising Research Foundation: Emerging Media Council (Presentation) - April 2007: Reaching Consumers in a Web 2.0 World (PDF download)
