Background
What is Netpop?
Netpop is a tracking study of the global broadband population. We provide a framework for understanding broadband consumers—individuals who define the modern consumer market.
What kinds of products does Netpop offer?
We offer business professionals tools to make more informed marketing and product development decisions. These tools exist in the form of graphs, guides, reports, and custom analyses—and cover the key areas and trends in Internet usage.
Why Netpop?
With the glut of customer data generated by the Internet—from traffic logs to blogs and product reviews—it is increasingly difficult for marketers to gain a holistic picture of their customers. The age-old risk of not being able to “see the forest through trees” is higher today than ever. Netpop provides much-needed context.
Who is Netpop for?
Netpop is geared toward professionals—including interactive marketers and analysts, business consultants, brand and product marketers, media and advertising professionals, and researchers—who want to gain a deeper understanding of online consumers.
How can the research be applied?
Think of Netpop research as the ultimate source for a broader or more holistic picture of your online customer. Netpop research can be appended to transactional data, and used to develop more effective marketing and advertising strategies. It can also guide business development decisions, identifying new features or target segments. Finally, it can give agencies and consulting firms a competitive edge.
Who is Media-Screen?
Media-Screen LLC is a strategic market research and consulting firm based in San Francisco. Since 1997, Media-Screen has offered research products and services focused on the online consumer, establishing our unique domain expertise and creating industry-accepted metrics for understanding the modern consumer market.
Research
What is the Netpop research methodology?
Netpop is based on an online survey of over 4,000 respondents per country (13 years of age or older) who are members of online market research panels. To qualify, respondents must access the Internet via a high-speed or broadband connection (any connection greater than 56 kilobits per second). Respondents are selected using a proprietary sampling process to ensure that participants entering the survey are representative of the Internet population in the target country based on age and gender.2
How does your proprietary Start Rate™ sampling methodology improve results?
Our sampling methodology improves the quality of online sample recruiting by monitoring the profile of people taking a survey. Response rates vary across demographic groups, which our process helps to control. Additionally, this method obviates the need for weighting or setting hard quotas—enabling us to use online survey research to define the actual profile of target market rather than guessing or relying or secondary sources that may not accurately reflect usage among the broadband population.
Why broadband users?
Over 70 percent of Internet users in the United States connect via a broadband connection, and that percentage has increased at 60% CAGR since 2000. To understand the broadband user of today is to understand the modern consumer marketplace of tomorrow.
What countries do you cover?
We fielded in Netpop in the United States in 2006 and 2007. We added China in 2007. more countries will be added in the coming months and years.
What is the margin of error (MoE)?
Based on a randomly chosen sample of this size (n=4000+), we have 95 percent confidence that the results are statistically accurate to within 1.55 percent of the entire broadband population, if the entire population had been polled.
How do I suggest a question to be included?
Please let us know if there is a question or coverage area that you feel should be included in future waves of Netpop. Send your remarks to research@netpopresearch.com.
The data doesn’t match up with other data I’ve seen. Why?
It can be difficult to compare research. Sampling methods and question phrasing can have an impact on results. It is rarely the case that one data set is “right” and another “wrong.” Rather, different research tells us different things. That stated, we aim to make Netpop research as accurate and comprehensive as possible.
Subscriptions
How is Netpop data sold?
Individual graphs are available on a monthly subscription basis. More information on monthly subscription levels is available here. Reports and customized graphs are sold on an individual basis.
What are the subscription levels?
We currently offer four subscription levels. Visit our subscription information page to learn which level is right for you.
How much does it cost?
Netpop pricing is based a tiered subscription model, with levels suitable for career-minded professionals or corporate researchers. Subscriptions start at $24.95 per month.
What does a subscription include?
Depending on your subscription level, subscribers are provided with access to graphs and (for higher tiers) a discount on report purchases.
How can I purchase a site-wide license?
Contact sales@netpopresearch.com for more information about obtaining a site-wide license.
How can I purchase a corporate license?
Contact sales@netpopresearch.com for more information about obtaining a corporate license.
Do you accept credit cards?
Yes, you can pay via credit card and PayPal. Payments are facilitated by PayPal. If you prefer to use an alternative method of payment, contact sales@netpopresearch.com.
Account Management
Can I upgrade/downgrade my subscription?
Certainly! Please visit the Subscriptions page and go from there.
Can I get a record of my purchases?
Yes. If you are a subscriber, you can access your purchase history on your "My Profile" page.
Is there a time limit on the graphs/reports?
No. Once you download a graph or chart, they are yours to keep.
I don’t have any more credits, how can I get a graph?
You can upgrade your subscription by going to the Subscriptions page. This will give you additional credits immediately.
How do I cancel my subscription?
You may cancel your subscription at any time by going to Subscriptions page and downgrade to the Registered User level.
Terms of Use & Privacy
Can I use a graph in a presentation I am putting together?
Yes. We’ve designed the graphs to be presentation-ready for print or digital format. Copy and paste away! Please make sure to review the use guidelines in our Terms of Service.
How do I include proper attribution when using Netpop data?
Proper attribution is very important to us. Please make sure to review the attribution requirements in our Terms of Service.
Can I forward graphs/reports to my colleagues?
No. This would be considered a violation of our Terms of Service. Please review them carefully.
What is your privacy policy?
We respect your privacy - read our Privacy Policy.
Custom Research & Analyses
Do you conduct custom market research studies?
Absolutely. The team behind Netpop has been conducting custom research studies for over a decade. Netpop is actually designed to provide the general overview of a certain market segment, product or usage area. Drill-downs into particular usage categories or customer groups make sense when a client wants to address an issue relevant to their particular product or industry category.
Who should I contact for customized data runs or studies?
Please contact sales@netpopresearch.com to discuss your custom research needs.
Can I get access to a portal for data processing?
Unlimited access that includes a portal for use by clients is available. Contact sales@netpopresearch.com for more information about obtaining unlimited access.
Can I write and sell my own reports/analyses through Media-Screen?
Yes you can! We welcome the opportunity to partner with analysts who understand the online space. Please contact research@netpopresearch.com for more information.
Community
Tell me more about the Discussions you have on NetpopResearch.
We want to establish a dialog with our subscribers, and to have subscribers communicate with each other. When you purchase a Netpop Report, you gain access to a discussion group that addresses issues related to the report. Our hope and intention is that we can learn from each other in order to make research an active and dynamic conversation between colleagues across various industries and disciplines.
What is Project Netpop?
Project Netpop is coming soon!
What other ways can I get involved with Netpop?
If you have ideas on how to improve the website or Netpop community, please support@netpopresearch.com. We look forward to hearing from you.
