Netpop offers a range of valuable tactics to help business professionals make more informed marketing and product development decisions. These tactics include detailed graphs, guides, reports, discussions, and custom analyses—covering key areas and trends in Internet usage.

Netpop Graphs
Thousands of graphs are available for download on NetpopResearch.com. Many graphs can be filtered by demographic variables (e.g., age, gender, income). Netpop Graphs can be downloaded as .png files for simple inclusion in PowerPoint presentations, including the number answering (n=), and a description of the respondent base. Subscribers also have access to the associated .xls table, if desired.

Here is an example of a free graph that reveals the composition of Broadbanders by Age (U.S. 2006).

Netpop Guides
Netpop Guides help subscribers arrive at a more comprehensive understanding of a specific topic through a set of targeted graphs. Designed to help subscribers analyze a series of graphs, Netpop Guides enable the development of a more effective “story” around the findings. For subscribers with access to a greater number of graphs, Netpop Guides suggest additional charts to help round-out your knowledge on a subject.

Here’s a Netpop Guide for analyzing General Demographics and Internet Usage.

Netpop Reports
Offering an in-depth analysis of a specific topic, Netpop Reports features graphs, tables, and editorial content. They can be purchased on an ad hoc basis. Subscribers above the Vanguard level receive discounted rates on the purchase of Netpop Reports.

Here’s an example of a focus report: Netpop | Snapshot.

Netpop Discussions
Threaded discussions are available to purchasers of reports in order to facilitate the exchange of ideas and insights amongst subscribers. You must purchase the corresponding Netpop Report to access and participate in Netpop Discussions.

Once you’ve read Snapshot, share your thoughts here.

Netpop Custom Graphs and Netpop Analyses
The graphs and reports available on NetpopResearch.com are just the beginning. If you are interested in a cross-tabulation of variables or another filter for a custom graph, Media-Screen analysts are ready to handle your requests. Individually priced Netpop Custom Graphs may be made available to NetpopResearch.com members for purchase after 60 days. Additionally, reports may be requested that draw on custom analysis of data for a particular need. These Netpop Analyses are priced on an individual basis, depending on the scope and analytics plan.