Unlike click-based data sources, Netpop provides context. Our research framework complements the wealth of customer data generated by the Internet for a more holistic picture the modern consumer market.

The Netpop framework is based on an in-depth understanding of five core areas of online usage: Communication, Entertainment, Information, Personal Productivity and Shopping. Weaving together attitudinal and behavioral measures, our investigation into these areas yields a tiered-model for understanding the 21st century consumer:


Level 1 – Segmentation
At the highest level, Netpop’s attitudinal segmentation of the broadband population reveals consumers’ underlying attitudes, orientation, and involvement with the Internet. Knowing this vital customer segmentation can help in generating successful marketing and product development strategies.

Level 2 – Behavior Reporting
Next, Netpop focuses on a variety of specific topics related to online consumer behavior, including frequency of use, media, devices, shopping, and entertainment. Prepared graphs, guides, and reports are available to help you understand consumer behavior around the usage area most relevant to your needs.

Level 3 – Strategic Analysis
Some questions require customized data runs. In as little as two days, we can generate graphs and analyses based on your specific requirements. Email sales@netpopresearch.com and we can set-up a call to understand your needs.

Level 4 – Custom Research
Media-Screen LLC, the firm behind Netpop, provides custom market research services to a wide range of companies. We combine a solid foundation in traditional research methods with advanced online research strategies. Contact info@media-screen.com to determine the right approach.