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Are people using the web more for fun? You bet! In fact, more than 165 million people consume entertainment online every week.
Since 2006, the percent of Americans who go online for entertainment has grown 106 percent. Today, 86 percent of the U.S. online population enjoy some form of online entertainment on a weekly basis – i.e.
Storm clouds are forming around Facebook's long-awaited and highly-anticipated IPO. Of course, Facebook is a stupendous success, blowing away all expectations (thus far) and literally transforming how we spend our time online, as Netpop covered in our last Market Minute "Social Media Madness".
In a transactional world where companies sold stand-alone products, it was possible to wrap an ugly duckling in a stylish ad campaign and slick packaging to sucker a consumer into an impulse purchase. RONCO, for example, made a killing off of this strategy. Today, with social media and other digital word-of-mouth channels, it’s much more difficult to pull-off that strategy successfully.