Now Available - Netpop | Connect: Social Media Madness U.S. 2012

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About Netpop Research, LLC

Netpop Research is driven by a passion to understand how the Internet shapes our lives – from how we play to the products we buy. This passion has led to multi-year relationships with some of the largest Internet companies in the world.

Through our custom online research and Quidget® Advertising and Insights Platform, Netpop provides custom services and innovative tools that turn user insights into stronger marketing initiatives and product strategies.

See a list of our custom research clients.



Quidgets® are simple, custom-crafted engagements that get people talking. Learn more.

Netpop Research Blog

Privacy Matters

Storm clouds are forming around Facebook's long-awaited and highly-anticipated IPO. Of course, Facebook is a stupendous success, blowing away all expectations (thus far) and literally transforming how we spend our time online, as Netpop covered in our last Market Minute "Social Media Madness".   More

Updated: The Long View on User Relationships

In a transactional world where companies sold stand-alone products, it was possible to wrap an ugly duckling in a stylish ad campaign and slick packaging to sucker a consumer into an impulse purchase. RONCO, for example, made a killing off of this strategy. Today, with social media and other digital word-of-mouth channels, it’s much more difficult to pull-off that strategy successfully.   More

Netpop in China

Netpop's business and travels through China continue at a steady pace. Josh Crandall and Cate Riegner had great meetings in Shanghai with clients and friends from Google, Tencent and Silicon Valley Bank.   More