Every company is unique, and every new business initiative is unique. Thus no two research projects are the same. Our custom studies, designed in collaboration with our clients, draw on our firm foundation in traditional research methods and extensive experience with online research strategies. We guide all aspects of the research process including research design, sampling, recruiting, data collection, analysis, and reporting.
Netpop Research offers research and consulting services in three pivotal areas of business intelligence, drawing on our experience and desire to take on projects that stimulate our own business interests and intellectual curiosity:
Market Definition and PositioningIdentify market opportunities and develop positioning through analysis of attitudes, preferences and unmet needs of the target market against current market offerings.
Product and Interface OptimizationStreamline development plans and improve releases of new or enhanced products through observation of the user and user experience.
Customer Satisfaction and Trends AnalysisNo one at your company can make sound strategic decisions or sell effectively without updated and accurate customer information. Whether Product Development, Business Development, Marketing or Sales - a firm understanding of the target customer or audience is essential to the creation of successful partnerships, products, sales or communications campaigns.