Every company is unique, and every new business initiative is unique. Thus no two research projects are the same. Our custom studies, designed in collaboration with our clients, draw on our firm foundation in traditional research methods and extensive experience with online research strategies. We guide all aspects of the research process including research design, sampling, recruiting, data collection, analysis, and reporting.

Netpop Research offers research and consulting services in three pivotal areas of business intelligence, drawing on our experience and desire to take on projects that stimulate our own business interests and intellectual curiosity:

Market Definition and Positioning

Identify market opportunities and develop positioning through analysis of attitudes, preferences and unmet needs of the target market against current market offerings.

• Competitive Landscape Analysis
• Target Market Assessment
• Market Forecasting

Product and Interface Optimization

Streamline development plans and improve releases of new or enhanced products through observation of the user and user experience.

• Presentation and Features Analysis
• Pain-points and Frustrations with Use
• Introduction to Product vs Repeat Use Analysis

Conducting market feedback with customers, advisors and gatekeepers at certain key points the development process is extremely helpful in deciding which options to include in a product launch or next release. Netpop Research provides efficient and thorough market research so clients can take advantage of market feedback without missing critical milestones and deadlines.

• Concept, Model, Prototype Testing
• Unmet Needs Evaluation
• Interface Optimization
• Feature Optimization

Customer Satisfaction and Trends Analysis

No one at your company can make sound strategic decisions or sell effectively without updated and accurate customer information. Whether Product Development, Business Development, Marketing or Sales - a firm understanding of the target customer or audience is essential to the creation of successful partnerships, products, sales or communications campaigns.

• Demographics
• Psychographic Segmentation
• Attitudes + Usage Behaviors

Given the pace of innovation and fickle customer loyalty (read our Philosophy statement), companies need to keep a constant hand on the ìpulseî of the customer. Through various tracking techniques, Netpop Research evaluates the relative success or failure of new marketing and program initiatives so timely modifications can be made. Likewise, we alert clients to market fluctuations so corrective measures can be applied before they impact key business indicators.

• Customer Satisfaction Tracking
• Pre and Post-Advertising Awareness
• Brand Awareness Tracking
• Traffic Analysis/Audience Measurement
• Market Response Tracking