Netpop is a research partner that I keep recommending to peers and friends. We've been working together for years and receiving quality research that's rich with insights and actionable recommendations rooted in their deep understanding of our space. They also know how fast paced our industry is and respond with the speed and flexibility that we need. - Sergio Civetta, Google
Netpop Research is a full-service market research firm with expertise in all aspects of research design, data collection and analysis. What makes us unique?
Digital Domain Expertise
For over a decade, Netpop has examined the use and perceptions of Internet-based products and services, while employing online research techniques to minimize costs and improve data quality. This focus has led to hundreds of commissioned studies with digital companies and companies that compete in traditional verticals.
Global and Wide-Ranging
Like our clients and the Internet itself, Netpop covers every country and product category under the sun. We have conducted research in over 30 countries and examined a wide variety of market verticals – everything from travel and CPG to sporting goods and consumer electronics.
Innovative
Our experience in online research techniques, since 1996, has also led to innovations in online research, including our proprietary sampling methodology and Quidget conversational advertising platform.
Service-Driven
Treating our clients as our partners, we approach each product with the individual attention it deserves, drawing from a variety of qualitative and quantitative methods to meet our client's unique needs and objectives.
