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Topic: Full Reports
$3495
November 2006
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By investigating the impact of the internet on key areas of people's lives, Netpop | Portraits uncovers the diversity within the broadband market and re-envisions the online population in its current context.
Netpop | Portraits is the first dedicated multivariate segmentation analysis of the US broadband population aged 13+ and offers... |
$2495
February 2007
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Our examination of shopping habits in the broadband era, exploring mix-mode shopping, or how the exploding array of online tools and resources influence purchase decisions. We also investigate the way broadband users - a bellwether of the modern consumer market - also shop for products. How do different styles of... |
$1495
June 2007
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This report covers four key genres of entertainment - games, movies, music, and television and explores how broadband users act as both consumers and producers of entertainment online.
With an ever-growing array of fan sites and online marketing vehicles, audience behaviors have shifted and millions of entertainment marketing dollars are... |
$1495
December 2006
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We developed Netpop | Response to investigate the relationship between smaller sites and online advertising. From over one hundred special interest categories, the 1,356 broadband users who participated in this study generated over 17,000 site “mentions,” spanning over 4,000 unique web domains. Each site mention was rated to understand how... |
$1295
March 2007
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Pocket-sized Internet devices offer portability and the flexibility to get online anytime, anywhere, free from bulky desktop and laptop computers. At the same time, they greatly expand the role and functionality of traditional portable devices.
Netpop | Pocket looks at the use of mobile Internet devices among broadband users - the... |
$595
December 2008
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Netpop® Research reports that social networking is growing in popularity and influence in China. Today, 24 percent of all Chinese broadband users regularly participate in social networking – an increase of 9 percent since 2007 – and social networking sites were influential in 20 percent of users’ purchase decisions. The... |
$595
December 2008
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Netpop® trending data reveals social networking has grown 93 percent since 2006, with Facebook showing the greatest increase in regular users in that timeframe (500%). As people spend more time communicating online – particularly in grim financial times – Netpop Research executives argue for greater experimentation in social media... |
$499
April 2012
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Some love it. Some hate it. Many are reluctant addicts. Others are admittedly hooked with no intention of breaking the habit. Facebook. |
$495
April 2009
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Mobile internet access increased by 36% in the U.S. last year, but the number of Americans who connect to the mobile web is still relatively low – 18 million age 13 and older. In China, more than 100 million age 13 and older connect to the web via mobile devices.... |
$495
March 2009
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The impact of social media is just beginning. Market trends and customer opinion are being shaped by end users more rapidly and with greater impact on business than ever before. Netpop | Connect: Media Shifts to Social, a new report from Netpop Research, provides important insights into social media... |
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