Topic: Barriers to Online Use

Barriers to online use covers concerns and deterrent to greater Internet use, personal unwanted experiences and why users feel uncomfortable posting content publicly

year: all years 2006200720082009201020112012 country: all countries ChinaU.S. vertical market: all markets Automotive ShopperBusiness Services ShopperClothing & Accessories ShopperConsumer Electronics ShopperFinancial Services ShopperHealth & Beauty ShopperHome Decor & Improvement ShopperMedia or Entertainment ShopperTech & Telecommunications ShopperTravel Shopper

$2495
February 2007

Netpop | Shop: Full Report Add to favorites Remove from favorites Our examination of shopping habits in the broadband era, exploring mix-mode shopping, or how the exploding array of online tools and resources influence purchase decisions. We also investigate the way broadband users - a bellwether of the modern consumer market - also shop for products. How do different styles of...

$495
November 2007

Netpop | Trends: Perceptions of the Online Experience among U.S. Broadband Users, 2006 and 2007 Add to favorites Remove from favorites This report examines how attitudes towards the Internet have shifted in the last year (2006 to 2007). The marked growth in social networking in the last year has prompted several distinct attitudinal shifts, highlighted in this report.  Concerns about online shopping have also increased.  Each graph is presented with a...

$495
February 2007

Netpop | Shop: Profiling the Broadband Shopper Add to favorites Remove from favorites Netpop | Portraits, a segmentation analysis of the broadband population, uncovered five user profiles whose varying attitudes and orientations toward the Web contribute to different online shopping styles. With a closer focus on non-shoppers, comparisons between them and shoppers in terms of attitudes toward the Internet and regular online...

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