Topic: Barriers to Online Use

Barriers to online use covers concerns and deterrent to greater Internet use, personal unwanted experiences and why users feel uncomfortable posting content publicly

year: all years 2006200720082009201020112012 country: all countries ChinaU.S. vertical market: all markets Automotive ShopperBusiness Services ShopperClothing & Accessories ShopperConsumer Electronics ShopperFinancial Services ShopperHealth & Beauty ShopperHome Decor & Improvement ShopperMedia or Entertainment ShopperTech & Telecommunications ShopperTravel Shopper

$2495
February 2007

Netpop | Shop: Full Report Add to favorites Remove from favorites Our examination of shopping habits in the broadband era, exploring mix-mode shopping, or how the exploding array of online tools and resources influence purchase decisions. We also investigate the way broadband users - a bellwether of the modern consumer market - also shop for products. How do different styles of...

$495
February 2007

Netpop | Shop: Profiling the Broadband Shopper Add to favorites Remove from favorites Netpop | Portraits, a segmentation analysis of the broadband population, uncovered five user profiles whose varying attitudes and orientations toward the Web contribute to different online shopping styles. With a closer focus on non-shoppers, comparisons between them and shoppers in terms of attitudes toward the Internet and regular online...

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