Online shopping attitudes covers satisfaction with online purchasing, the advantages of shopping online versus retail stores, and the importance of eight shopping site features (by product category and for all recent shoppers)
Our examination of shopping habits in the broadband era, exploring mix-mode shopping, or how the exploding array of online tools and resources influence purchase decisions. We also investigate the way broadband users - a bellwether of the modern consumer market - also shop for products. How do different styles of...
China is the second largest Internet population in the world and is projected to overtake the U.S. in total number of users within a few years. Broadband penetration among Internet users in China is approximately 76 percent and this group, although only approximately ten percent of the population, is indicative...
An analysis of 1450 purchasers — covering over 100 products across 10 categories — finds online tools and resources of equal, if not greater, value to consumers in making purchase decisions. We begin by evaluating the mix of online and traditional sources consumers now use to make decisions about products....
In its 12 year history in the United States, ecommerce has experienced the rapid rise of online shopping – defying the scam artists and credit card mishaps – to arrive at its current state of comfortable growth. 74 million Americans regularly shop online via a broadband connection, making 2.5 purchases...
This report examines how attitudes towards the Internet have shifted in the last year (2006 to 2007). The marked growth in social networking in the last year has prompted several distinct attitudinal shifts, highlighted in this report. Concerns about online shopping have also increased. Each graph is presented with a...
Consumers' mix-mode approach to shopping, weaving online and offline sources together, varies across different types of products. With an analysis of five general product categories: pricey tech-electronics, no touch services, media mesh, high touch retail, and household staples, marketers will understand which categories of products are apt to be...
Online shopping is now a regular activity for 60 percent of all Broadbanders, or approximately 55 million people in the United States (2006 estimates). This statistical "snapshot" covers the basics of online shopping behaviors, including frequency, spending, consumer advocacy, and the underlying barriers and benefits.
Importance of online shopping site to offer ability to build/create own product. 4-point scale where 4 is "very important" and 1 is "not at all important"
