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Topic: Online Shopping AttitudesOnline shopping attitudes covers satisfaction with online purchasing, the advantages of shopping online versus retail stores, and the importance of eight shopping site features (by product category and for all recent shoppers)
$2495
February 2007
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Our examination of shopping habits in the broadband era, exploring mix-mode shopping, or how the exploding array of online tools and resources influence purchase decisions. We also investigate the way broadband users - a bellwether of the modern consumer market - also shop for products. How do different styles of... |
$495
February 2007
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Consumers' mix-mode approach to shopping, weaving online and offline sources together, varies across different types of products. With an analysis of five general product categories: pricey tech-electronics, no touch services, media mesh, high touch retail, and household staples, marketers will understand which categories of products are apt to be... |
$495
February 2007
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Online shopping is now a regular activity for 60 percent of all Broadbanders, or approximately 55 million people in the United States (2006 estimates). This statistical "snapshot" covers the basics of online shopping behaviors, including frequency, spending, consumer advocacy, and the underlying barriers and benefits.
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