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Topic: AttitudesAttitudes examines how broadband users view the Internet, how they involve themselves online, and the motivations for going online in the first place. Also covered are the advantages of online versus retail store shopping and the barriers to going online from a mobile device
$3495
November 2006
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By investigating the impact of the internet on key areas of people's lives, Netpop | Portraits uncovers the diversity within the broadband market and re-envisions the online population in its current context.
Netpop | Portraits is the first dedicated multivariate segmentation analysis of the US broadband population aged 13+ and offers... |
$2495
February 2007
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Our examination of shopping habits in the broadband era, exploring mix-mode shopping, or how the exploding array of online tools and resources influence purchase decisions. We also investigate the way broadband users - a bellwether of the modern consumer market - also shop for products. How do different styles of... |
$1295
March 2007
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Pocket-sized Internet devices offer portability and the flexibility to get online anytime, anywhere, free from bulky desktop and laptop computers. At the same time, they greatly expand the role and functionality of traditional portable devices.
Netpop | Pocket looks at the use of mobile Internet devices among broadband users - the... |
$1295
November 2006
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Portraits | Snapshot provides an overview of each segment, including demographic and attitudinal data to help illustrate various approaches to the Web. This report provides further graphs and tables on each segment with detailed information on technology orientation, attitudes, demographics and potential for growth in the future.
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$495
June 2007
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Based on a segmentation analysis of the broadband population, three personality types -- online insiders, social clickers, and content kings, stand to have the greatest impact on content creation in the next two to four years. Understanding the motivations and needs of these users will help entertainment marketers develop strategies... |
$495
March 2007
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This section portrays the Broadbanders who used their cell phone or PDA to access the Internet in the month prior to this survey in demographics as well as in cellular handset brand and mobile service brand selection. In addition, it applied the segmentation analysis of Netpop | Portraits to show... |
$495
February 2007
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Netpop | Portraits, a segmentation analysis of the broadband population, uncovered five user profiles whose varying attitudes and orientations toward the Web contribute to different online shopping styles. With a closer focus on non-shoppers, comparisons between them and shoppers in terms of attitudes toward the Internet and regular online... |
$495
March 2007
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We asked broadband users who are not using a mobile device to go online about the types of online activities they would be most interested in doing through their cell phone or PDA, assuming it were easy and affordable. Comparing current users' actual use and non-users' expectations, mobile product... |
$495
February 2007
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Online shopping is now a regular activity for 60 percent of all Broadbanders, or approximately 55 million people in the United States (2006 estimates). This statistical "snapshot" covers the basics of online shopping behaviors, including frequency, spending, consumer advocacy, and the underlying barriers and benefits.
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$495
March 2007
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Over 100 million Americans aged 13 and older currently access the Internet through a broadband connections, yet only five percent of these Broadbanders - roughly five million Americans - used their cell phone or PDA to access the Internet in the month prior to this study. This section analyzed how... |
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