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Topic: AttitudesAttitudes examines how broadband users view the Internet, how they involve themselves online, and the motivations for going online in the first place. Also covered are the advantages of online versus retail store shopping and the barriers to going online from a mobile device
January 2009
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This free report can be accessed by logging in or registering.
This report offers a high-level overview of the five attitudinal segments that make-up the broadband population in the United States. It is designed to introduce the segments and set them in the context of the broadband population as a whole.
The... |
December 2007
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This free report can be accessed by logging in or registering.
This report offers an overview of the five attitudinal segments or "portraits" that make-up the broadband population in the United States. It is designed to introduce the segments and set them in the context of the broadband population as... |
December 2007
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This free report can be accessed by logging in or registering.
This report offers an overview of the five attitudinal segments or "portraits" that make-up the broadband population in China. It is designed to introduce the segments and set them in the context of the broadband population as a whole.
The... |
February 2009
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This free report can be accessed by logging in or registering.
This report offers a high-level overview of the five attitudinal segments that make-up the broadband population in China. It is designed to introduce the segments and set them in the context of the broadband population as a whole.
The Netpop segmentation... |
$3495
November 2006
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By investigating the impact of the internet on key areas of people's lives, Netpop | Portraits uncovers the diversity within the broadband market and re-envisions the online population in its current context.
Netpop | Portraits is the first dedicated multivariate segmentation analysis of the US broadband population aged 13+ and offers... |
$2495
February 2007
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Our examination of shopping habits in the broadband era, exploring mix-mode shopping, or how the exploding array of online tools and resources influence purchase decisions. We also investigate the way broadband users - a bellwether of the modern consumer market - also shop for products. How do different styles of... |
$1495
February 2008
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China is the second largest Internet population in the world and is projected to overtake the U.S. in total number of users within a few years. Broadband penetration among Internet users in China is approximately 76 percent and this group, although only approximately ten percent of the population, is indicative... |
$1295
February 2008
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An analysis of 1450 purchasers — covering over 100 products across 10 categories — finds online tools and resources of equal, if not greater, value to consumers in making purchase decisions. We begin by evaluating the mix of online and traditional sources consumers now use to make decisions about products.... |
$1295
March 2007
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Pocket-sized Internet devices offer portability and the flexibility to get online anytime, anywhere, free from bulky desktop and laptop computers. At the same time, they greatly expand the role and functionality of traditional portable devices.
Netpop | Pocket looks at the use of mobile Internet devices among broadband users - the... |
$1295
November 2006
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Portraits | Snapshot provides an overview of each segment, including demographic and attitudinal data to help illustrate various approaches to the Web. This report provides further graphs and tables on each segment with detailed information on technology orientation, attitudes, demographics and potential for growth in the future.
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