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Topic: Demographics

Demographics covers 11 standard demographic measures as well as major lifestage events including marriage, parenthood, retirement and moving to a new residence

year: country: vertical market:

$3495
November 2006

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Netpop | Portraits: Full Report



By investigating the impact of the internet on key areas of people's lives, Netpop | Portraits uncovers the diversity within the broadband market and re-envisions the online population in its current context. Netpop | Portraits is the first dedicated multivariate segmentation analysis of the US broadband population aged 13+ and offers...

$1295
March 2007

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Netpop | Pocket: Full Report



Pocket-sized Internet devices offer portability and the flexibility to get online anytime, anywhere, free from bulky desktop and laptop computers. At the same time, they greatly expand the role and functionality of traditional portable devices. Netpop | Pocket looks at the use of mobile Internet devices among broadband users - the...

$1295
November 2006

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Netpop | Portraits: Who They Are, Where They Are Going



Portraits | Snapshot provides an overview of each segment, including demographic and attitudinal data to help illustrate various approaches to the Web. This report provides further graphs and tables on each segment with detailed information on technology orientation, attitudes, demographics and potential for growth in the future.

$1195
July 2008

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Netpop | Play: Communitainment: The Social Side of Entertainment Online



This report zeroes in on the social interaction that takes place around the involvement of Broadbanders™ in entertainment activities. Almost 1300 Netpop respondents (N=1284) answered an expanded series of questions about their behaviors and attitudes around various types of entertainment content, including how they communicate and share their views and...

$595
December 2008

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Netpop | Connect: Social Networkers 2008



Netpop® trending data reveals social networking has grown 93 percent since 2006, with Facebook showing the greatest increase in regular users in that timeframe (500%). As people spend more time communicating online – particularly in grim financial times – Netpop Research executives argue for greater experimentation in social media...

$499
April 2012

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Netpop | Connect: Social Media Madness U.S. 2012



Some love it. Some hate it. Many are reluctant addicts. Others are admittedly hooked with no intention of breaking the habit. Facebook.

$495
March 2007

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Netpop | Pocket: Current Pocket-Net Users



This section portrays the Broadbanders who used their cell phone or PDA to access the Internet in the month prior to this survey in demographics as well as in cellular handset brand and mobile service brand selection. In addition, it applied the segmentation analysis of Netpop | Portraits to show...

$495
March 2009

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Netpop | Connect: Media Shifts to Social 2009



The impact of social media is just beginning. Market trends and customer opinion are being shaped by end users more rapidly and with greater impact on business than ever before. Netpop | Connect: Media Shifts to Social, a new report from Netpop Research, provides important insights into social media...

$495
April 2009

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Netpop | Pocket: Growing the Mobile Marketplace - 2009



Mobile internet access increased by 36% in the U.S. last year, but the number of Americans who connect to the mobile web is still relatively low – 18 million age 13 and older. In China, more than 100 million age 13 and older connect to the web via mobile devices....
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