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Topic: Demographics

Demographics covers 11 standard demographic measures as well as major lifestage events including marriage, parenthood, retirement and moving to a new residence

year: country: vertical market:

free
January 2009

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Netpop | Snapshot: U.S. 2009



 This free report can be accessed by logging in or registering.   This report offers a high-level overview of the five attitudinal segments that make-up the broadband population in the United States. It is designed to introduce the segments and set them in the context of the broadband population as a whole. The...

free
December 2007

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Netpop | Snapshot: U.S. 2008



This free report can be accessed by logging in or registering.   This report offers an overview of the five attitudinal segments or "portraits" that make-up the broadband population in the United States. It is designed to introduce the segments and set them in the context of the broadband population as...

free
February 2009

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Netpop | Snapshot: China 2009



This free report can be accessed by logging in or registering.   This report offers a high-level overview of the five attitudinal segments that make-up the broadband population in China. It is designed to introduce the segments and set them in the context of the broadband population as a whole. The Netpop segmentation...

free
December 2007

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Netpop | Snapshot: China 2008



This free report can be accessed by logging in or registering.   This report offers an overview of the five attitudinal segments or "portraits" that make-up the broadband population in China. It is designed to introduce the segments and set them in the context of the broadband population as a whole. The...

$3495
November 2006

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Netpop | Portraits: Full Report



By investigating the impact of the internet on key areas of people's lives, Netpop | Portraits uncovers the diversity within the broadband market and re-envisions the online population in its current context. Netpop | Portraits is the first dedicated multivariate segmentation analysis of the US broadband population aged 13+ and offers...

$1295
March 2007

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Netpop | Pocket: Full Report



Pocket-sized Internet devices offer portability and the flexibility to get online anytime, anywhere, free from bulky desktop and laptop computers. At the same time, they greatly expand the role and functionality of traditional portable devices. Netpop | Pocket looks at the use of mobile Internet devices among broadband users - the...

$1295
November 2006

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Netpop | Portraits: Who They Are, Where They Are Going



Portraits | Snapshot provides an overview of each segment, including demographic and attitudinal data to help illustrate various approaches to the Web. This report provides further graphs and tables on each segment with detailed information on technology orientation, attitudes, demographics and potential for growth in the future.

$1195
July 2008

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Netpop | Play: Communitainment: The Social Side of Entertainment Online



This report zeroes in on the social interaction that takes place around the involvement of Broadbanders™ in entertainment activities. Almost 1300 Netpop respondents (N=1284) answered an expanded series of questions about their behaviors and attitudes around various types of entertainment content, including how they communicate and share their views and...

$795
December 2007

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Netpop | Nations: China and the U.S. in a Web 2.0 World



XXXXBroadband access to the Internet is creating an immense network of people who have access to the same kinds of content, ideas, and technology—a true global broadband community that shares similar web-based experiences. Netpop examines how that common “language” and experience affects consumer behavior in the United States and in...

$595
December 2008

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Netpop | Connect: Social Networkers 2008



XXXXNetpop® trending data reveals social networking has grown 93 percent since 2006, with Facebook showing the greatest increase in regular users in that timeframe (500%). As people spend more time communicating online – particularly in grim financial times – Netpop Research executives argue for greater experimentation in social media...
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