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Topic: Shopping Sites

Shopping sites measures awareness and regular use of shopping sites

year: country: vertical market:

$2495
February 2007

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Netpop | Shop: Full Report



Our examination of shopping habits in the broadband era, exploring mix-mode shopping, or how the exploding array of online tools and resources influence purchase decisions. We also investigate the way broadband users - a bellwether of the modern consumer market - also shop for products. How do different styles of...

$495
February 2007

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Netpop | Shop: Emerging Sources



Nine percent or 8.2 million Broadbanders attribute a recent purchase decision to at least one source of user-generated content online, and seven percent - or 6.4 million Broadbanders - say some form of online advertisements influenced a recent purchase decision. In-depth comparisons across types of web sites, shopping topics,...

$495
February 2007

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Netpop | Shop: Influence of Shopping Sites



Over one-third of all purchases, and one-quarter of all retail store purchases are influenced by an online shopping site of some kind. The report compares the influence of shopping sites across multiple product categories as well as awareness and use of different types of shopping sites (331 sites in...

$495
December 2006

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Netpop | Response: Response by Site Category & Demographics



Of the 118 personal interest categories covered in this study, 53 of them generated at least 100 site mentions. Revealing what interests lead to high response scores, this section also compared response scores between shopping sites and other major category sites, high and low-traffic shopping sites, and online...
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