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Topic: Major Site UsageMajor site usage measures awareness and regular usage of major search and portal sites, online shopping sites and community/Web 2.0 sites
$2495
February 2007
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Our examination of shopping habits in the broadband era, exploring mix-mode shopping, or how the exploding array of online tools and resources influence purchase decisions. We also investigate the way broadband users - a bellwether of the modern consumer market - also shop for products. How do different styles of... |
$1295
July 2008
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New and unexpected forms of content are now accessible across millions of websites, bringing expansive opportunities for personal choice and social interactions. This report zeroes-in on entertainment online, examining the content, sites and behaviors that shape how entertainment is experienced on the Web. Almost 1300 Netpop respondents (N=1284) answered... |
$595
December 2008
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Netpop® trending data reveals social networking has grown 93 percent since 2006, with Facebook showing the greatest increase in regular users in that timeframe (500%). As people spend more time communicating online – particularly in grim financial times – Netpop Research executives argue for greater experimentation in social media... |
$499
April 2012
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Some love it. Some hate it. Many are reluctant addicts. Others are admittedly hooked with no intention of breaking the habit. Facebook. |
$495
February 2007
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Over one-third of all purchases, and one-quarter of all retail store purchases are influenced by an online shopping site of some kind. The report compares the influence of shopping sites across multiple product categories as well as awareness and use of different types of shopping sites (331 sites in... |
$495
December 2006
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Of the 118 personal interest categories covered in this study, 53 of them generated at least 100 site mentions. Revealing what interests lead to high response scores, this section also compared response scores between shopping sites and other major category sites, high and low-traffic shopping sites, and online... |
$495
February 2007
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Nine percent or 8.2 million Broadbanders attribute a recent purchase decision to at least one source of user-generated content online, and seven percent - or 6.4 million Broadbanders - say some form of online advertisements influenced a recent purchase decision. In-depth comparisons across types of web sites, shopping topics,... |
$295
February 2011
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This report is part of a series that examines important 2011 themes surrounding social media, including privacy, motivations, and social marketing.
Social media dominates in China, with over nine in 10 Chinese netizens participating in at least one social media activity. As in the U.S., micro-blogging is the shooting star with... |
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