Community covers community-related activities conducted online, including photo-sharing and dating, frequency and location of going online for each activity, use of search engines/portal sites and mobile devices for each activity
By investigating the impact of the internet on key areas of people's lives, Netpop | Portraits uncovers the diversity within the broadband market and re-envisions the online population in its current context.
Netpop | Portraits is the first dedicated multivariate segmentation analysis of the US broadband population aged 13+ and offers...
With content no longer tethered to particular a medium, device or location, advertisers and business leaders cope with an increasingly complex web of consumer choices and behaviors. Devices proliferate, access is anywhere and content is set free to be enjoyed where ever and when ever… or so the story...
By virtue of the interactive features inherent in the Internet, Broadbanders are at the forefront of the modern marketplace. This report examines why Broadbanders are an influential segment of the population and the impact of their influence on shopping, advertising, brands and sites.
This report compares eight usage characteristics of broadband users in China to those of the U.S., including access devices, wired vs. wireless connections, dayparts online, hours per week, online activities, etc. Two graphs are available for every topic covered; one that compares the total population in each country, and...
In the last two years, virtual worlds have managed to capture the time and imaginations of a niche group of Internet users. Today, four percent of the entire U.S. broadband population, or approximately 4.6 million users, spend time in online virtual worlds. This report offers a detailed look at the...
This report examines how attitudes towards the Internet have shifted in the last year (2006 to 2007). The marked growth in social networking in the last year has prompted several distinct attitudinal shifts, highlighted in this report. Concerns about online shopping have also increased. Each graph is presented with a...
This report examines how U.S. broadband users are spending their time online compared to last year (2006 to 2007). Seven usage characteristics are covered including hours spent online, percent of time on areas of involvement, and content and services accessed daily (from a list of over 20 activities). Each graph...
Frequency of accessing sending/receiving greeting card in a typical month. Percent who conduct this activity online ranging from several times a day to once a month or less
