Topic: Shopping

$3495
November 2006

Netpop | Portraits: Full Report Add to favorites Remove from favorites By investigating the impact of the internet on key areas of people's lives, Netpop | Portraits uncovers the diversity within the broadband market and re-envisions the online population in its current context. Netpop | Portraits is the first dedicated multivariate segmentation analysis of the US broadband population aged 13+ and offers...

$2495
February 2007

Netpop | Shop: Full Report Add to favorites Remove from favorites Our examination of shopping habits in the broadband era, exploring mix-mode shopping, or how the exploding array of online tools and resources influence purchase decisions. We also investigate the way broadband users - a bellwether of the modern consumer market - also shop for products. How do different styles of...

$1295
November 2006

Netpop | Portraits: Time and How They Spend It Add to favorites Remove from favorites Since the early days of the Web, the "home page" or "start page" has referred to the site that opens when a new browser window is launched. It is from this starting point that the online experience unfolds. This report covers the role of the Start Page, how long...

$495
February 2007

Netpop | Shop: Profiling the Broadband Shopper Add to favorites Remove from favorites Netpop | Portraits, a segmentation analysis of the broadband population, uncovered five user profiles whose varying attitudes and orientations toward the Web contribute to different online shopping styles. With a closer focus on non-shoppers, comparisons between them and shoppers in terms of attitudes toward the Internet and regular online...