Books/magazines covers frequency and location of going online for information related to books and magazines, use of search engines/portal sites and mobile devices to access these sites
With content no longer tethered to particular a medium, device or location, advertisers and business leaders cope with an increasingly complex web of consumer choices and behaviors. Devices proliferate, access is anywhere and content is set free to be enjoyed where ever and when ever… or so the story...
This report compares eight usage characteristics of broadband users in China to those of the U.S., including access devices, wired vs. wireless connections, dayparts online, hours per week, online activities, etc. Two graphs are available for every topic covered; one that compares the total population in each country, and...
Frequency of accessing books or magazines online in a typical month. Percent who conduct this activity online ranging from several times a day to once a month or less
