Research and information activities for which Broadbanders regularly go online, frequency of conducting each activity online and use of search engines/portals for each activity
By investigating the impact of the internet on key areas of people's lives, Netpop | Portraits uncovers the diversity within the broadband market and re-envisions the online population in its current context.
Netpop | Portraits is the first dedicated multivariate segmentation analysis of the US broadband population aged 13+ and offers...
China is the second largest Internet population in the world and is projected to overtake the U.S. in total number of users within a few years. Broadband penetration among Internet users in China is approximately 76 percent and this group, although only approximately ten percent of the population, is indicative...
New and unexpected forms of content are now accessible across millions of websites, bringing expansive opportunities for personal choice and social interactions. This report zeroes-in on entertainment online, examining the content, sites and behaviors that shape how entertainment is experienced on the Web. Almost 1300 Netpop respondents (N=1284) answered...
An analysis of 1450 purchasers — covering over 100 products across 10 categories — finds online tools and resources of equal, if not greater, value to consumers in making purchase decisions. We begin by evaluating the mix of online and traditional sources consumers now use to make decisions about products....
With content no longer tethered to particular a medium, device or location, advertisers and business leaders cope with an increasingly complex web of consumer choices and behaviors. Devices proliferate, access is anywhere and content is set free to be enjoyed where ever and when ever… or so the story...
Since the early days of the Web, the "home page" or "start page" has referred to the site that opens when a new browser window is launched. It is from this starting point that the online experience unfolds. This report covers the role of the Start Page, how long...
This report compares eight usage characteristics of broadband users in China to those of the U.S., including access devices, wired vs. wireless connections, dayparts online, hours per week, online activities, etc. Two graphs are available for every topic covered; one that compares the total population in each country, and...
In its 12 year history in the United States, ecommerce has experienced the rapid rise of online shopping – defying the scam artists and credit card mishaps – to arrive at its current state of comfortable growth. 74 million Americans regularly shop online via a broadband connection, making 2.5 purchases...
This report examines how U.S. broadband users are spending their time online compared to last year (2006 to 2007). Seven usage characteristics are covered including hours spent online, percent of time on areas of involvement, and content and services accessed daily (from a list of over 20 activities). Each graph...
