Communitainment focuses on activities combine entertainment and community online, including writing reviews, joining online communities that share your interests and creating mash-ups, time spent on these entertainment activities and reasons to participate in community-related activities
This report covers four key genres of entertainment - games, movies, music, and television and explores how broadband users act as both consumers and producers of entertainment online.
With an ever-growing array of fan sites and online marketing vehicles, audience behaviors have shifted and millions of entertainment marketing dollars are...
With content no longer tethered to particular a medium, device or location, advertisers and business leaders cope with an increasingly complex web of consumer choices and behaviors. Devices proliferate, access is anywhere and content is set free to be enjoyed where ever and when ever… or so the story...
New and unexpected forms of content are now accessible across millions of websites, bringing expansive opportunities for personal choice and social interactions. This report zeroes-in on entertainment online, examining the content, sites and behaviors that shape how entertainment is experienced on the Web. Almost 1300 Netpop respondents (N=1284) answered...
This report zeroes in on the social interaction that takes place around the involvement of Broadbanders™ in entertainment activities. Almost 1300 Netpop respondents (N=1284) answered an expanded series of questions about their behaviors and attitudes around various types of entertainment content, including how they communicate and share their views and...
Broadband access to the Internet is creating an immense network of people who have access to the same kinds of content, ideas, and technology—a true global broadband community that shares similar web-based experiences. Netpop examines how that common “language” and experience affects consumer behavior in the United States and in...
Chat rooms and message boards have enabled online conversations and collaboration since the days of Web 1.0. Today, personal profiles, blogs, photo collections and audio and video streams can be created, shared and responded to with equal facility. Evaluating a list of different activities that could loosely be defined as...
Approximate amount of time spent on community-based activities around entertainment content on a typical weekend day ranging from no time to 8 hours or more
Percent who say they engage is one or more community-based activities related to their favorite entertainment content. Activities include talking about entertainment content on a forum or fan site, writing an online review or creating a mash-up
Approximate amount of time spent on community-based activities around entertainment content on a typical weekday ranging from no time to 8 hours or more
Percent who say one or more situations would encourage them to engage in community-related activities around their favorite entertainment content. Situatons include when content is much better than expected, if friends are talking about somethi
