TV/video content watched in a typical week; devices used to watch video content; frequency of accessing video content online and involvement with websites that focus on video content
This report covers four key genres of entertainment - games, movies, music, and television and explores how broadband users act as both consumers and producers of entertainment online.
With an ever-growing array of fan sites and online marketing vehicles, audience behaviors have shifted and millions of entertainment marketing dollars are...
New and unexpected forms of content are now accessible across millions of websites, bringing expansive opportunities for personal choice and social interactions. This report zeroes-in on entertainment online, examining the content, sites and behaviors that shape how entertainment is experienced on the Web. Almost 1300 Netpop respondents (N=1284) answered...
With content no longer tethered to particular a medium, device or location, advertisers and business leaders cope with an increasingly complex web of consumer choices and behaviors. Devices proliferate, access is anywhere and content is set free to be enjoyed where ever and when ever… or so the story...
Percent of video content watched on various devices including desktop computer, laptop computer, television, pre-recorded TV (DVR), cell phone or other handheld device, etc
Percent who say the Internet has increased or reduced their enjoyment of video content measured on a 7-point scale where 1 is "Greatly reduced overall enjoyment" and 7 is "Greatly increased my overall enjoyment"
Percent who say their favorite video website is very enjoyable or not enjoyable using a 7-point scale where 1 is "Not at all enjoyable" and 7 is "Very enjoyable"
