Topic: Search/Portal Sites

$1495
June 2007

Netpop | Play: Full Report Add to favorites Remove from favorites This report covers four key genres of entertainment - games, movies, music, and television and explores how broadband users act as both consumers and producers of entertainment online. With an ever-growing array of fan sites and online marketing vehicles, audience behaviors have shifted and millions of entertainment marketing dollars are...

$1195
July 2008

Netpop | Play: Communitainment: The Social Side of Entertainment Online Add to favorites Remove from favorites This report zeroes in on the social interaction that takes place around the involvement of Broadbanders™ in entertainment activities. Almost 1300 Netpop respondents (N=1284) answered an expanded series of questions about their behaviors and attitudes around various types of entertainment content, including how they communicate and share their views and...

$595
December 2008

Netpop | Connect: Social Networkers 2008 Add to favorites Remove from favorites Netpop® trending data reveals social networking has grown 93 percent since 2006, with Facebook showing the greatest increase in regular users in that timeframe (500%). As people spend more time communicating online – particularly in grim financial times – Netpop Research executives argue for greater experimentation in social media...

$495
June 2007

Netpop | Play: Pull-Based Marketing Add to favorites Remove from favorites Whereas traditional media "pushed" content to passive audiences, the Internet enables audiences to actively "pull" the content they want, when and where they want it. Comparing the use of online sources with offline sources and analyzing sites by category, this report indicates how Broadbanders use and enjoy their favorite entertainment...