This report covers four key genres of entertainment - games, movies, music, and television and explores how broadband users act as both consumers and producers of entertainment online.
With an ever-growing array of fan sites and online marketing vehicles, audience behaviors have shifted and millions of entertainment marketing dollars are...
This report zeroes in on the social interaction that takes place around the involvement of Broadbanders™ in entertainment activities. Almost 1300 Netpop respondents (N=1284) answered an expanded series of questions about their behaviors and attitudes around various types of entertainment content, including how they communicate and share their views and...
Whereas traditional media "pushed" content to passive audiences, the Internet enables audiences to actively "pull" the content they want, when and where they want it. Comparing the use of online sources with offline sources and analyzing sites by category, this report indicates how Broadbanders use and enjoy their favorite entertainment...
