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Topic: Areas of Involvement

Importance of the Internet for information, communication, personal productivity, leisure/entertainment and shopping and the percent of online time spent on each area

year: country: vertical market:

$3495
November 2006

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Netpop | Portraits: Full Report



By investigating the impact of the internet on key areas of people's lives, Netpop | Portraits uncovers the diversity within the broadband market and re-envisions the online population in its current context. Netpop | Portraits is the first dedicated multivariate segmentation analysis of the US broadband population aged 13+ and offers...

$1295
November 2006

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Netpop | Portraits: Time and How They Spend It



Since the early days of the Web, the "home page" or "start page" has referred to the site that opens when a new browser window is launched. It is from this starting point that the online experience unfolds. This report covers the role of the Start Page, how long...

$595
December 2008

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Netpop | Connect: Social Networkers 2008



Netpop® trending data reveals social networking has grown 93 percent since 2006, with Facebook showing the greatest increase in regular users in that timeframe (500%). As people spend more time communicating online – particularly in grim financial times – Netpop Research executives argue for greater experimentation in social media...

$495
June 2007

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Netpop | Play: Broadband Play



Today's media landscape is virtually unrecognizable from what it was a generation ago. We are facing a proliferation of media channels and devices, many of them created or enabled by the Internet. This statistical "snapshot" pictures how broadbanders allocate their spare time, including what media-related activities are done, from where...

$295
August 2009

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Netpop | Nations: The Great Social Wall of China



Netpop | Nations: “The Great Social Wall of China” uncovers the demographics and usage behaviors of Chinese netizens, including participation in social media and its influence on purchase decisions. The report includes: Demographic profile of China and U.S. broadband users Internet penetration in China by geography Device of choice for Internet access Online activities and...
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