Importance of the Internet for information, communication, personal productivity, leisure/entertainment and shopping and the percent of online time spent on each area
This report offers an overview of the five attitudinal segments or "portraits" that make-up the broadband population in the United States. It is designed to introduce the segments and set them in the context of the broadband population as a whole.
The Netpop segmentation model was developed on the...
By investigating the impact of the internet on key areas of people's lives, Netpop | Portraits uncovers the diversity within the broadband market and re-envisions the online population in its current context.
Netpop | Portraits is the first dedicated multivariate segmentation analysis of the US broadband population aged 13+ and offers...
Since the early days of the Web, the "home page" or "start page" has referred to the site that opens when a new browser window is launched. It is from this starting point that the online experience unfolds. This report covers the role of the Start Page, how long...
This report compares eight usage characteristics of broadband users in China to those of the U.S., including access devices, wired vs. wireless connections, dayparts online, hours per week, online activities, etc. Two graphs are available for every topic covered; one that compares the total population in each country, and...
Today's media landscape is virtually unrecognizable from what it was a generation ago. We are facing a proliferation of media channels and devices, many of them created or enabled by the Internet. This statistical "snapshot" pictures how broadbanders allocate their spare time, including what media-related activities are done, from where...
This report examines how U.S. broadband users are spending their time online compared to last year (2006 to 2007). Seven usage characteristics are covered including hours spent online, percent of time on areas of involvement, and content and services accessed daily (from a list of over 20 activities). Each graph...
Relative level of importance of five areas of Internet usage rated on a 100-point scale. Areas include News/Information, Communications, Personal Productivity, Leisure/Entertainment, and Shopping
Amount of total time spent online allocated to each of five areas of Internet usage rated on a 100-point scale. Areas include News/Information, Communications, Personal Productivity, Leisure/Entertainment, and Shopping
