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Topic: Devices/Mobile

Internet-enabled devices used including desktops, laptops, mobile devices and others; time spent on each device and device preference

year: country: vertical market:

$1495
June 2007

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Netpop | Play: Full Report



This report covers four key genres of entertainment - games, movies, music, and television and explores how broadband users act as both consumers and producers of entertainment online. With an ever-growing array of fan sites and online marketing vehicles, audience behaviors have shifted and millions of entertainment marketing dollars are...

$1295
March 2007

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Netpop | Pocket: Full Report



Pocket-sized Internet devices offer portability and the flexibility to get online anytime, anywhere, free from bulky desktop and laptop computers. At the same time, they greatly expand the role and functionality of traditional portable devices. Netpop | Pocket looks at the use of mobile Internet devices among broadband users - the...

$495
March 2007

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Netpop | Pocket: Current Pocket-Net Users



This section portrays the Broadbanders who used their cell phone or PDA to access the Internet in the month prior to this survey in demographics as well as in cellular handset brand and mobile service brand selection. In addition, it applied the segmentation analysis of Netpop | Portraits to show...

$495
March 2007

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Netpop | Pocket: Pocketing the Internet Today



Over 100 million Americans aged 13 and older currently access the Internet through a broadband connections, yet only five percent of these Broadbanders - roughly five million Americans - used their cell phone or PDA to access the Internet in the month prior to this study. This section analyzed how...

$495
June 2007

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Netpop | Play: Broadband Play



Today's media landscape is virtually unrecognizable from what it was a generation ago. We are facing a proliferation of media channels and devices, many of them created or enabled by the Internet. This statistical "snapshot" pictures how broadbanders allocate their spare time, including what media-related activities are done, from where...

$495
April 2009

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Netpop | Pocket: Growing the Mobile Marketplace - 2009



Mobile internet access increased by 36% in the U.S. last year, but the number of Americans who connect to the mobile web is still relatively low – 18 million age 13 and older. In China, more than 100 million age 13 and older connect to the web via mobile devices....
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