By investigating the impact of the internet on key areas of people's lives, Netpop | Portraits uncovers the diversity within the broadband market and re-envisions the online population in its current context.
Netpop | Portraits is the first dedicated multivariate segmentation analysis of the US broadband population aged 13+ and offers...
By virtue of the interactive features inherent in the Internet, Broadbanders are at the forefront of the modern marketplace. This report examines why Broadbanders are an influential segment of the population and the impact of their influence on shopping, advertising, brands and sites.
This report zeroes in on the social interaction that takes place around the involvement of Broadbanders™ in entertainment activities. Almost 1300 Netpop respondents (N=1284) answered an expanded series of questions about their behaviors and attitudes around various types of entertainment content, including how they communicate and share their views and...
This report compares eight usage characteristics of broadband users in China to those of the U.S., including access devices, wired vs. wireless connections, dayparts online, hours per week, online activities, etc. Two graphs are available for every topic covered; one that compares the total population in each country, and...
Do you know that 90% of Broadbanders send email regularly and 62% watch television (US 2006) regularly? Do you know how many people they connect with regularly online? Are blogs and forums as popular as some might have you believe? Like a map, this Netpop Guide points...
