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Topic: IM

Instant messaging (IM) frequency, where IM takes place--at home, at work, or at school--and the use of mobile devices to IM

year: country: vertical market:

$3495
November 2006

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Netpop | Portraits: Full Report



By investigating the impact of the internet on key areas of people's lives, Netpop | Portraits uncovers the diversity within the broadband market and re-envisions the online population in its current context. Netpop | Portraits is the first dedicated multivariate segmentation analysis of the US broadband population aged 13+ and offers...

$1295
November 2006

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Netpop | Portraits: Impact on the Modern Market



By virtue of the interactive features inherent in the Internet, Broadbanders are at the forefront of the modern marketplace. This report examines why Broadbanders are an influential segment of the population and the impact of their influence on shopping, advertising, brands and sites.    

$1195
July 2008

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Netpop | Play: Communitainment: The Social Side of Entertainment Online



This report zeroes in on the social interaction that takes place around the involvement of Broadbanders™ in entertainment activities. Almost 1300 Netpop respondents (N=1284) answered an expanded series of questions about their behaviors and attitudes around various types of entertainment content, including how they communicate and share their views and...

$495
March 2009

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Netpop | Connect: Media Shifts to Social 2009



The impact of social media is just beginning. Market trends and customer opinion are being shaped by end users more rapidly and with greater impact on business than ever before. Netpop | Connect: Media Shifts to Social, a new report from Netpop Research, provides important insights into social media...

1 credit

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The Role of the Internet for Communication



Do you know that 90% of Broadbanders send email regularly and 62% watch television (US 2006) regularly? Do you know how many people they connect with regularly online? Are blogs and forums as popular as some might have you believe? Like a map, this Netpop Guide points...
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