This report covers four key genres of entertainment - games, movies, music, and television and explores how broadband users act as both consumers and producers of entertainment online.
With an ever-growing array of fan sites and online marketing vehicles, audience behaviors have shifted and millions of entertainment marketing dollars are...
New and unexpected forms of content are now accessible across millions of websites, bringing expansive opportunities for personal choice and social interactions. This report zeroes-in on entertainment online, examining the content, sites and behaviors that shape how entertainment is experienced on the Web. Almost 1300 Netpop respondents (N=1284) answered...
Chat rooms and message boards have enabled online conversations and collaboration since the days of Web 1.0. Today, personal profiles, blogs, photo collections and audio and video streams can be created, shared and responded to with equal facility. Evaluating a list of different activities that could loosely be defined as...
Whereas traditional media "pushed" content to passive audiences, the Internet enables audiences to actively "pull" the content they want, when and where they want it. Comparing the use of online sources with offline sources and analyzing sites by category, this report indicates how Broadbanders use and enjoy their favorite entertainment...
Percent who say forums/discussion boards are between very important and not at all important for deciding on new entertainment content 7-point scale where 1 is "Not at all Important" and 7 is "Very Important"
Percent who say RSS feeds are between very important and not at all important for deciding on new entertainment content 7-point scale where 1 is "Not at all Important" and 7 is "Very Important"
Percent who say review or rating sites are between very important and not at all important for deciding on new entertainment content 7-point scale where 1 is "Not at all Important" and 7 is "Very Important"
Percent who say blogs are between very important and not at all important for deciding on new entertainment content 7-point scale where 1 is "Not at all Important" and 7 is "Very Important"
Percent who say social networking sites are between very important and not at all important for deciding on new entertainment content 7-point scale where 1 is "Not at all Important" and 7 is "Very Important"
Percent who say IM/Chat are between very important and not at all important for deciding on new entertainment content 7-point scale where 1 is "Not at all Important" and 7 is "Very Important"
