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Topic: Entertainment DiscoveryEntertainment discovery looks at sources for learning about new entertainment content such as a new movie, album or video game; importance of each source for deciding what content to consume and likely use of each source in the future
$1495
December 2006
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We developed Netpop | Response to investigate the relationship between smaller sites and online advertising. From over one hundred special interest categories, the 1,356 broadband users who participated in this study generated over 17,000 site “mentions,” spanning over 4,000 unique web domains. Each site mention was rated to understand how... |
$1495
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This report covers four key genres of entertainment - games, movies, music, and television and explores how broadband users act as both consumers and producers of entertainment online.
With an ever-growing array of fan sites and online marketing vehicles, audience behaviors have shifted and millions of entertainment marketing dollars are... |
$1295
July 2008
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New and unexpected forms of content are now accessible across millions of websites, bringing expansive opportunities for personal choice and social interactions. This report zeroes-in on entertainment online, examining the content, sites and behaviors that shape how entertainment is experienced on the Web. Almost 1300 Netpop respondents (N=1284) answered... |
$1295
July 2008
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With content no longer tethered to particular a medium, device or location, advertisers and business leaders cope with an increasingly complex web of consumer choices and behaviors. Devices proliferate, access is anywhere and content is set free to be enjoyed where ever and when ever… or so the story... |
$1195
July 2008
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This report zeroes in on the social interaction that takes place around the involvement of Broadbanders™ in entertainment activities. Almost 1300 Netpop respondents (N=1284) answered an expanded series of questions about their behaviors and attitudes around various types of entertainment content, including how they communicate and share their views and... |
$495
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Chat rooms and message boards have enabled online conversations and collaboration since the days of Web 1.0. Today, personal profiles, blogs, photo collections and audio and video streams can be created, shared and responded to with equal facility. Evaluating a list of different activities that could loosely be defined as... |
$495
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Broadbanders say one-fourth of the sites they visit for personal interests are likely to advertise products and brands they are interested in. Comparisons in terms of size of site and liking of site reveal what factors actually influence people's response to online ads.
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$495
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Of the 118 personal interest categories covered in this study, 53 of them generated at least 100 site mentions. Revealing what interests lead to high response scores, this section also compared response scores between shopping sites and other major category sites, high and low-traffic shopping sites, and online... |
$495
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67 percent of the sites mentioned by Broadbanders receive less than 50,000 unique visitors per month, while only 3 percent receive over one million unique visitors. At the same time, sites that attract one million or more unique visitors comprise over one-third of all the sites mentioned by respondents.... |
$495
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Whereas traditional media "pushed" content to passive audiences, the Internet enables audiences to actively "pull" the content they want, when and where they want it. Comparing the use of online sources with offline sources and analyzing sites by category, this report indicates how Broadbanders use and enjoy their favorite entertainment... |
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