Topic: Traditional Sources

Traditional sources that create awareness of new companies, brands or products and/or help Broadbanders learn more about new brands include browsing in a retail store, magazines, newspapers, television, as well as celebrity endorsements and yellow pages listings

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year: all years 20062007 country: all countries ChinaU.S. vertical market: all markets Automotive ShopperBusiness Services ShopperClothing & Accessories ShopperConsumer Electronics ShopperFinancial Services ShopperHealth & Beauty ShopperHome Decor & Improvement ShopperMedia or Entertainment ShopperTech & Telecommunications ShopperTravel Shopper

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Offline Sources Creating Awareness of New Company, Brand or Product Offline Sources Creating Awareness of New Company, Brand or Product U.S. 2007China 2007 Add to favoritesRemove from favorites Add to favoritesRemove from favorites Percent who selected one from a list of 13 offline sources to indicate where they learned about a new company, brand or product

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