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Topic: Brand Discovery

Brand discovery looks at the sources where Broadbanders first became aware of a new company, brand or products and sources used to learn more about that new company, brand or product

year: country: vertical market:

1 credit

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Offline Sources Creating Awareness of New Company, Brand or Product

Offline Sources Creating Awareness of New Company, Brand or Product



Percent who selected one from a list of 13 offline sources to indicate where they learned about a new company, brand or product

1 credit

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Online Sources Creating Awareness of New Company, Brand or Product

Online Sources Creating Awareness of New Company, Brand or Product



Percent who selected one from a list of 20 online sources to indicate where they learned about a new company, brand or product

1 credit

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Sources of Information about New Company, Brand or Product

Sources of Information about New Company, Brand or Product



Percent who sought more information about a new company, brand or product from one or more of over 30 sources

1 credit

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How Learned About a New Company, Brand or Product

How Learned About a New Company, Brand or Product



Percent who learned about a new company, brand or product from an online source or ad, offline source or ad, or from a friend family member or associate
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