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Topic: Word-of-MouthWord-of-mouth influences on product decision-making include friends and family, blogs, chat rooms and social-networking websites
$2495
February 2007
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Our examination of shopping habits in the broadband era, exploring mix-mode shopping, or how the exploding array of online tools and resources influence purchase decisions. We also investigate the way broadband users - a bellwether of the modern consumer market - also shop for products. How do different styles of... |
$1495
February 2008
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China is the second largest Internet population in the world and is projected to overtake the U.S. in total number of users within a few years. Broadband penetration among Internet users in China is approximately 76 percent and this group, although only approximately ten percent of the population, is indicative... |
$1295
February 2008
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An analysis of 1450 purchasers — covering over 100 products across 10 categories — finds online tools and resources of equal, if not greater, value to consumers in making purchase decisions. We begin by evaluating the mix of online and traditional sources consumers now use to make decisions about products.... |
$495
February 2007
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An analysis of over 1300 broadband shoppers covering over 100 types of products reveals the growing influence of online tools and resources in helping consumers make purchase decisions. Exploring the "mix-mode" shopping experience, marketers will understand the relative influence of online and offline sources on purchase decisions, and how... |
$495
February 2007
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Consumers' mix-mode approach to shopping, weaving online and offline sources together, varies across different types of products. With an analysis of five general product categories: pricey tech-electronics, no touch services, media mesh, high touch retail, and household staples, marketers will understand which categories of products are apt to be... |
$495
February 2007
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Nine percent or 8.2 million Broadbanders attribute a recent purchase decision to at least one source of user-generated content online, and seven percent - or 6.4 million Broadbanders - say some form of online advertisements influenced a recent purchase decision. In-depth comparisons across types of web sites, shopping topics,... |
$49
February 2007
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The analysis by industry provides a comprehensive understanding on sources used before purchase, research and purchase channels (both online and offline), and shopper profiles.
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1 credit
February 2008
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Netpop | Shop Quick Sheets are an introduction to some of the characteristics and behaviors that influence shoppers in each of ten product categories analyzed in the Netpop | Shop series. This Home Decor and Improvement Shoppers Quick Sheet looks at the types of home decor and improvement products recently... |
1 credit
February 2008
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Netpop | Shop Quick Sheets are an introduction to some of the characteristics and behaviors that influence shoppers in each of ten product categories analyzed in the Netpop | Shop series. This Travel Shoppers Quick Sheet looks at the types of travel products recently purchased or planned for purchase, the... |
1 credit
February 2008
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Netpop | Shop Quick Sheets are an introduction to some of the characteristics and behaviors that influence shoppers in each of ten product categories analyzed in the Netpop | Shop series. This Media or Entertainment Shoppers Quick Sheet looks at the types of media or entertainment products recently purchased or... |
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