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Topic: Word-of-MouthWord-of-mouth influences on product decision-making include friends and family, blogs, chat rooms and social-networking websites
$2495
February 2007
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Our examination of shopping habits in the broadband era, exploring mix-mode shopping, or how the exploding array of online tools and resources influence purchase decisions. We also investigate the way broadband users - a bellwether of the modern consumer market - also shop for products. How do different styles of... |
$495
February 2007
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Consumers' mix-mode approach to shopping, weaving online and offline sources together, varies across different types of products. With an analysis of five general product categories: pricey tech-electronics, no touch services, media mesh, high touch retail, and household staples, marketers will understand which categories of products are apt to be... |
$495
February 2007
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Nine percent or 8.2 million Broadbanders attribute a recent purchase decision to at least one source of user-generated content online, and seven percent - or 6.4 million Broadbanders - say some form of online advertisements influenced a recent purchase decision. In-depth comparisons across types of web sites, shopping topics,... |
$495
February 2007
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An analysis of over 1300 broadband shoppers covering over 100 types of products reveals the growing influence of online tools and resources in helping consumers make purchase decisions. Exploring the "mix-mode" shopping experience, marketers will understand the relative influence of online and offline sources on purchase decisions, and how... |
$49
February 2007
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The analysis by industry provides a comprehensive understanding on sources used before purchase, research and purchase channels (both online and offline), and shopper profiles.
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