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Topic: Online SourcesOnline sources used to help decide what product to purchase include search engines and search ads, display ads, retail or manufacturers websites and auction websites
$2495
February 2007
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Our examination of shopping habits in the broadband era, exploring mix-mode shopping, or how the exploding array of online tools and resources influence purchase decisions. We also investigate the way broadband users - a bellwether of the modern consumer market - also shop for products. How do different styles of... |
$1495
December 2006
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We developed Netpop | Response to investigate the relationship between smaller sites and online advertising. From over one hundred special interest categories, the 1,356 broadband users who participated in this study generated over 17,000 site “mentions,” spanning over 4,000 unique web domains. Each site mention was rated to understand how... |
$495
February 2007
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An analysis of over 1300 broadband shoppers covering over 100 types of products reveals the growing influence of online tools and resources in helping consumers make purchase decisions. Exploring the "mix-mode" shopping experience, marketers will understand the relative influence of online and offline sources on purchase decisions, and how... |
$495
December 2006
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Of the 118 personal interest categories covered in this study, 53 of them generated at least 100 site mentions. Revealing what interests lead to high response scores, this section also compared response scores between shopping sites and other major category sites, high and low-traffic shopping sites, and online... |
$495
December 2006
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67 percent of the sites mentioned by Broadbanders receive less than 50,000 unique visitors per month, while only 3 percent receive over one million unique visitors. At the same time, sites that attract one million or more unique visitors comprise over one-third of all the sites mentioned by respondents.... |
$495
December 2006
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Broadbanders say one-fourth of the sites they visit for personal interests are likely to advertise products and brands they are interested in. Comparisons in terms of size of site and liking of site reveal what factors actually influence people's response to online ads.
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$495
February 2007
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Consumers' mix-mode approach to shopping, weaving online and offline sources together, varies across different types of products. With an analysis of five general product categories: pricey tech-electronics, no touch services, media mesh, high touch retail, and household staples, marketers will understand which categories of products are apt to be... |
$200
December 2006
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Netpop | Portraits provides a segmentation analysis of the broadband population. Applying these segments to Netpop | Response shows how a users' overall attitudes and orientation to the Internet impacts response to online advertising.
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$49
February 2007
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The analysis by industry provides a comprehensive understanding on sources used before purchase, research and purchase channels (both online and offline), and shopper profiles.
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