Advertising looks at the influence of online and traditional (offline) advertising, promotions, and word-of-mouth in the context of a full range of sources
Our examination of shopping habits in the broadband era, exploring mix-mode shopping, or how the exploding array of online tools and resources influence purchase decisions. We also investigate the way broadband users - a bellwether of the modern consumer market - also shop for products. How do different styles of...
China is the second largest Internet population in the world and is projected to overtake the U.S. in total number of users within a few years. Broadband penetration among Internet users in China is approximately 76 percent and this group, although only approximately ten percent of the population, is indicative...
With content no longer tethered to particular a medium, device or location, advertisers and business leaders cope with an increasingly complex web of consumer choices and behaviors. Devices proliferate, access is anywhere and content is set free to be enjoyed where ever and when ever… or so the story...
An analysis of 1450 purchasers — covering over 100 products across 10 categories — finds online tools and resources of equal, if not greater, value to consumers in making purchase decisions. We begin by evaluating the mix of online and traditional sources consumers now use to make decisions about products....
New and unexpected forms of content are now accessible across millions of websites, bringing expansive opportunities for personal choice and social interactions. This report zeroes-in on entertainment online, examining the content, sites and behaviors that shape how entertainment is experienced on the Web. Almost 1300 Netpop respondents (N=1284) answered...
Nine percent or 8.2 million Broadbanders attribute a recent purchase decision to at least one source of user-generated content online, and seven percent - or 6.4 million Broadbanders - say some form of online advertisements influenced a recent purchase decision. In-depth comparisons across types of web sites, shopping topics,...
Netpop | Shop Quick Sheets are an introduction to some of the characteristics and behaviors that influence shoppers in each of ten product categories analyzed in the Netpop | Shop series. This Media or Entertainment Shoppers Quick Sheet looks at the types of media or entertainment products recently purchased or...
Percent who learned about a new company, brand or product from an online source or ad, offline source or ad, or from a friend family member or associate
Percent who say various online sources help them learn about new entertainment content. Sources include search engines, online ads, blogs and RSS feeds
