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Topic: AdvertisingAdvertising looks at the influence of online and traditional (offline) advertising, promotions, and word-of-mouth in the context of a full range of sources
$2495
February 2007
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Our examination of shopping habits in the broadband era, exploring mix-mode shopping, or how the exploding array of online tools and resources influence purchase decisions. We also investigate the way broadband users - a bellwether of the modern consumer market - also shop for products. How do different styles of... |
$1495
February 2008
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China is the second largest Internet population in the world and is projected to overtake the U.S. in total number of users within a few years. Broadband penetration among Internet users in China is approximately 76 percent and this group, although only approximately ten percent of the population, is indicative... |
$1295
July 2008
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With content no longer tethered to particular a medium, device or location, advertisers and business leaders cope with an increasingly complex web of consumer choices and behaviors. Devices proliferate, access is anywhere and content is set free to be enjoyed where ever and when ever… or so the story... |
$1295
February 2008
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An analysis of 1450 purchasers — covering over 100 products across 10 categories — finds online tools and resources of equal, if not greater, value to consumers in making purchase decisions. We begin by evaluating the mix of online and traditional sources consumers now use to make decisions about products.... |
$1295
July 2008
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New and unexpected forms of content are now accessible across millions of websites, bringing expansive opportunities for personal choice and social interactions. This report zeroes-in on entertainment online, examining the content, sites and behaviors that shape how entertainment is experienced on the Web. Almost 1300 Netpop respondents (N=1284) answered... |
$595
December 2008
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XXXXNetpop® trending data reveals social networking has grown 93 percent since 2006, with Facebook showing the greatest increase in regular users in that timeframe (500%). As people spend more time communicating online – particularly in grim financial times – Netpop Research executives argue for greater experimentation in social media... |
$495
February 2007
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Nine percent or 8.2 million Broadbanders attribute a recent purchase decision to at least one source of user-generated content online, and seven percent - or 6.4 million Broadbanders - say some form of online advertisements influenced a recent purchase decision. In-depth comparisons across types of web sites, shopping topics,... |
$495
April 2009
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Mobile internet access increased by 36% in the U.S. last year, but the number of Americans who connect to the mobile web is still relatively low – 18 million age 13 and older. In China, more than 100 million age 13 and older connect to the web via mobile devices.... |
1 credit
February 2008
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Netpop | Shop Quick Sheets are an introduction to some of the characteristics and behaviors that influence shoppers in each of ten product categories analyzed in the Netpop | Shop series. This Travel Shoppers Quick Sheet looks at the types of travel products recently purchased or planned for purchase, the... |
1 credit
February 2008
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Netpop | Shop Quick Sheets are an introduction to some of the characteristics and behaviors that influence shoppers in each of ten product categories analyzed in the Netpop | Shop series. This Automotive Shoppers Quick Sheet looks at the types of automotive products recently purchased or planned for purchase, the... |
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