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 Reportscombine in-depth analysis with supporting graphs and tables written by Media-Screen market research analysts who have analyzed the behaviors and attitudes of online consumers for over a decade. Some of the topic areas covered include:
- Netpop | Response – How Broadbanders ™ respond to advertising presented on sites that appeal to their particular in interests
- Netpop | Shop - Our examination of shopping habits in the broadband era, exploring mix-mode shopping, or how the exploding array of online tools and resources influence purchase decisions
- Netpop | Play - Understand how fans of mass media are engaging in entertainment online and how their actions, comments and home-grown content are shaping the new digital media landscape
- Netpop | Pocket - Investigates mobile internet access and how consumers prefer to connect with the Internet while on the go.
Visit Netpop Highlights to see our recently released reports.
Reports are comparative in nature aiming to reveal trends year-over-year or similarities and differences across countries, product categories, etc. Reports are available for purchase on an ad hoc basis.
Please enjoy a free copy of Netpop | Snapshot, along with other free content, when you register at Netpop Research. Understand how Netpop Reports provide unique insights into the Broadbanders who are shaping the marketplace today
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All Netpop Reports are listed below. Refine further by Browsing by Topic which is located on the left.
February 2009
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This free report can be accessed by logging in or registering.
This report offers a high-level overview of the five attitudinal segments that make-up the broadband population in China. It is designed to introduce the segments and set them in the context of the broadband population as a whole.
The Netpop segmentation... |
December 2007
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This free report can be accessed by logging in or registering.
This report offers an overview of the five attitudinal segments or "portraits" that make-up the broadband population in China. It is designed to introduce the segments and set them in the context of the broadband population as a whole.
The... |
$1495
February 2008
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China is the second largest Internet population in the world and is projected to overtake the U.S. in total number of users within a few years. Broadband penetration among Internet users in China is approximately 76 percent and this group, although only approximately ten percent of the population, is indicative... |
$895
December 2007
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This report compares eight usage characteristics of broadband users in China to those of the U.S., including access devices, wired vs. wireless connections, dayparts online, hours per week, online activities, etc. Two graphs are available for every topic covered; one that compares the total population in each country, and... |
$795
December 2007
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XXXXBroadband access to the Internet is creating an immense network of people who have access to the same kinds of content, ideas, and technology—a true global broadband community that shares similar web-based experiences. Netpop examines how that common “language” and experience affects consumer behavior in the United States and in... |
$495
March 2009
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《转向社交 - 中国》报告是用英文撰写的，但如果您有任何问题或需要翻译，请发电子邮件至support@netpopresearch.com。
The impact of social media is just beginning. Market trends and customer opinion are being shaped by end users more rapidly and with greater impact on business than ever before. This is especially true in China, where the world’s largest internet population is eagerly engaging with each other... |
$295
August 2009
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Netpop | Nations: “The Great Social Wall of China” uncovers the demographics and usage behaviors of Chinese netizens, including participation in social media and its influence on purchase decisions.
The report includes:
Demographic profile of China and U.S. broadband users
Internet penetration in China by geography
Device of choice for Internet access
Online activities and... |
$200
December 2007
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This report compares nine demographic characteristics of broadband users in China to those of the U.S., including age, gender, tenure online, education, marital status, employment status, etc. Each graph is presented with a brief prose analysis to help distill findings for time-constrained consultants, marketers and product managers.
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