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All
January 2009
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This free report can be accessed by logging in or registering.
This report offers a high-level overview of the five attitudinal segments that make-up the broadband population in the United States. It is designed to introduce the segments and set them in the context of the broadband population as a whole.
The... |
December 2007
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This free report can be accessed by logging in or registering.
This report offers an overview of the five attitudinal segments or "portraits" that make-up the broadband population in the United States. It is designed to introduce the segments and set them in the context of the broadband population as... |
February 2009
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This free report can be accessed by logging in or registering.
This report offers a high-level overview of the five attitudinal segments that make-up the broadband population in China. It is designed to introduce the segments and set them in the context of the broadband population as a whole.
The Netpop segmentation... |
December 2007
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This free report can be accessed by logging in or registering.
This report offers an overview of the five attitudinal segments or "portraits" that make-up the broadband population in China. It is designed to introduce the segments and set them in the context of the broadband population as a whole.
The... |
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This free report can be accessed by logging in or registering.
This Report provides an overview of 5 segments that comprise the broadband population, including demographic and attitudinal data to help illustrate various approaches to the Web.
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$3495
November 2006
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By investigating the impact of the internet on key areas of people's lives, Netpop | Portraits uncovers the diversity within the broadband market and re-envisions the online population in its current context.
Netpop | Portraits is the first dedicated multivariate segmentation analysis of the US broadband population aged 13+ and offers... |
$2495
February 2007
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Our examination of shopping habits in the broadband era, exploring mix-mode shopping, or how the exploding array of online tools and resources influence purchase decisions. We also investigate the way broadband users - a bellwether of the modern consumer market - also shop for products. How do different styles of... |
$1495
February 2008
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China is the second largest Internet population in the world and is projected to overtake the U.S. in total number of users within a few years. Broadband penetration among Internet users in China is approximately 76 percent and this group, although only approximately ten percent of the population, is indicative... |
$1495
June 2007
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This report covers four key genres of entertainment - games, movies, music, and television and explores how broadband users act as both consumers and producers of entertainment online.
With an ever-growing array of fan sites and online marketing vehicles, audience behaviors have shifted and millions of entertainment marketing dollars are... |
$1495
December 2006
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We developed Netpop | Response to investigate the relationship between smaller sites and online advertising. From over one hundred special interest categories, the 1,356 broadband users who participated in this study generated over 17,000 site “mentions,” spanning over 4,000 unique web domains. Each site mention was rated to understand how... |
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