Are people using the web more for fun? You bet! In fact, more than 165 million people consume entertainment online every week.
Since 2006, the percent of Americans who go online for entertainment has grown 106 percent. Today, 86 percent of the U.S. online population enjoy some form of online entertainment on a weekly basis – i.e.
In a transactional world where companies sold stand-alone products, it was possible to wrap an ugly duckling in a stylish ad campaign and slick packaging to sucker a consumer into an impulse purchase. RONCO, for example, made a killing off of this strategy. Today, with social media and other digital word-of-mouth channels, it’s much more difficult to pull-off that strategy successfully.
Netpop Research is featured in the latest issue of Fast Company. We provided perspective and insights for the cover article "The Facebooks of China". Read it here: http://www.fastcompany.com/magazine/152/the-socialist-networks.
As a media sponsor of the Pivot Conference, a Quidget campaign ran on multiple business sites including BrandWeek, BusinessInsider and VnueMedia. Pivot is a marketing conference for brand marketers who seek to understand the style, attitudes, technologies and preferences of the 18–34 year old consumer as they make first-time brand choices.
Social media has created a new “Culture of Sharing” that requires trust, transparency, individual judgment and respect among users.
Join us at Web 2.0 for a lively conversation about a topic that is increasingly important for a meaningful online experience. We will present data and discuss best-practices that will be useful for people building websites with social media components and those who contribute or reuse content online. We hope to see you there!
2009 was an exciting year at the Web 2.0 Summit. From the battle for real-time search between Bing and Google and platform vs. content presentations from Adobe and AOL, news broke every hour.
Back in the day, at least there was an IT department to harrass. Now, the company blog is the place to complain about the lack of email availability. Read more about the problem some companies are experiencing.
Matt Richel and Ashlee Vance of the New York Times reported recently on an effort by leading PC manufacturers are cutting the time it takes for a PC to start up. Here's a link to their story.
Today's NYTimes coverage of the IPhone captured a moment in time. Not only did they cover the debut of a game-changing product, but the newspaper also presented a powerful convergence of at least three different contemporary, that is digital, spheres of business - digital publishing (hint: it's harder than ever), mobile business models in the U.S.