Join us at Web 2.0 for a lively conversation about a topic that is increasingly important for a meaningful online experience. We will present data and discuss best-practices that will be useful for people building websites with social media components and those who contribute or reuse content online. We hope to see you there!
Web 2.0 Expo - Creating A Culture of Sharing
Josh Crandall (Netpop Research, LLC)
Jack Herrick (wikiHow), Mike Linksvayer (Creative Commons), Emily Richards (ArtisTech Media)
Focus on Community
For a group of individuals, typically strangers, to share their opinions
online, an environment of trust, openness and respect is preferable.
For a group of individuals, typically strangers, to share their content
or created works online, an environment of trust, openness and
respect is required. What are the barriers that
currently prevent people from sharing their created works online and
what can sites do to assuage these concerns?
In a 50-minute panel discussion, “Creating a Culture of Sharing”
first examines the benefits and barriers to sharing online and whether
content creators and users agree on how content can be used. Findings
from a two-year study for Creative Commons, conducted by Netpop Research
and funded by The Mellon Foundation, will be presented. The landmark
study incorporates findings from more than 80 interviews with thought
leaders and over 14,000 completed surveys with content creators and
users to examine the issues surrounding reuse of copyrighted content
online for over 60 specific commercial and not-for-profit use cases.
Following this introduction/overview, a panel discussion moderated
by Netpop Research will commence with representatives from Creative
Commons, prominent blogs and content sharing sites. The discussion will
focus on the issues of attribution, copyright, “copyleft,” and how
sites should work to establish a “Culture of Sharing” (or trust,
openness and respect). This panel will be highly useful for people
building websites with social media components (engineers, business
operators, and community managers) and for individuals who contribute or
reuse content online and share their opinions online to increase their
personal or professional profiles.