Cate's blogSocial Networks Coping with the Cool FactorThe coverage of our recent Social Networking report in the blogosphere is gratifying to see. Thanks to all of you who read and commented on the report. Links to two of the blogs that covered the report are posted below, if you’re interested. Much of the interest/discussion seems to have centered on Part 2 of the report, that is, the comparison between Facebook and MySpace. More The Dark Ages of Online Advertising (circa 2009)Let’s face it: We might as well skip the holiday shopping season altogether. If Best Buy is already reporting drops in consumer spending of “seismic” proportions, Americans might actually exult in being thrifty this year. Imagine that! Santa goes on a strict diet. I see fashion magazine touting the virtues of "Depression Era Gray. More A Viral-Spiral of Upward Support for Obama
1.The Internet helped Obama win-over more supporters than McCain
2.Obama supporters age 18-30 use the Internet more than McCain supporters of the same age These confluent finding from Netpop | Vote 2008 come to mind as I scour post-election results for signs of what this election says about technology, culture and America’s future. More TED-U: Tour of the China WebTED 2008 came and went last week with all the laughs, tears and amazing insights one would expect from such an assemblage of inventors, scientists, writers, philosophers and global visionaries. If you haven’t heard of TED, you must visit the TED site and indulge in a few of the TED Talks posted there. More Online Shopping - It's for the Consumer to ChooseThis must be the month for online shopping. As Netpop highlights the state of online shopping this month, Pew and Neilsen have each come out with their own take on the subject. If you haven’t seen those articles, here’s a quick synopsis: My Contemporary Media PlatformI can’t help but cringe when a site is said to “resemble a portal like Yahoo and AOL." Such is the way News Corp. exec, Peter Chernin, describes MySpace. From MySpace to YourSpace, New York Times. More Yahoo! in a downward spiralWe've started our analysis of Play data for 2008 and looking forward to getting those reports out next month. Our investigation of online entertainment was designed this year to break the content away from the device. Content now moves freely across devices large and small, digital and analog, desktop and handheld and consumer research must reflect that. More Word-of-Mouth versus AdsAmid the post-caucus pundit spin (that followed the surprise wins of Obama and Huckabee), came the comment that word-of-mouth did more in Iowa to invigorate these candidates' campaigns than traditional advertising. The implicit point: People are increasingly distrustful of communication in the form of ads. More eCommerce Grows at Only 19 Percent?The holidays are over and U.S. online-research-heads are assessing the, er, damage. Entering into the season last Fall, all indicators foretold what we now hear out of comScore: e-commerce grew a healthy 19 percent this year (good news) but growth is slowing (the glory days have ended), and the growth was even shy of the 20 percent predicted. More |