Netpop's business and travels through China continue at a steady pace. Josh Crandall and Cate Riegner had great meetings in Shanghai with clients and friends from Google, Tencent and Silicon Valley Bank.   More

When I look at social media and how it's transforming marketing and customer relations, I come to one conclusion: Now companies really - no, REALLY, need to do their user research, and they better start early. Let's look at the facts: Your local restaurants "live or die" by a Yelp review. (Well, not entirely, but a negative review can be very hard to recover from.   More

We're excited to be rolling-out a series Netpop reports on social media. Word is already getting out thanks to USA Today and More

While Internet topics are always of interest to Netpop, we sometimes feel compelled to write a few words about the nuts-and-bolts of the research we do. This is one of those times. Focus groups have come and gone in my 15 years in the tech industry, falling in an out of favor in almost predictable cycles.   More

Quidgets for Ad Effectiveness are here! Netpop formally announces its new proprietary technology platform for measuring ad effectiveness and brand lift. Using our Quidget^TM technology, Netpop offers advertisers an efficient yet powerful tool for measuring ROI and driving ad sales.   More

Netpop returns to New York for the Ad:Tech conference next week - an event that never fails to bring together a broad cross-section of the most innovative and intelligent minds in our industry. Top on our look-out list are leaders in real-time bidding, ad exchanges, and new technologies that enhance our ability to effectively target users online.   More

The coverage of our recent Social Networking report in the blogosphere is gratifying to see. Thanks to all of you who read and commented on the report. Links to two of the blogs that covered the report are posted below, if you’re interested.

Much of the interest/discussion seems to have centered on Part 2 of the report, that is, the comparison between Facebook and MySpace.   More

Last week, I optimistically (wishfully) blogged that online advertising will fair okay in the coming year, a perspective shared by other analysts. Following-up on that post, I am especially interested to see how Web 2.0 companies fare in the downturn.

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Let’s face it: We might as well skip the holiday shopping season altogether. If Best Buy is already reporting drops in consumer spending of “seismic” proportions, Americans might actually exult in being thrifty this year. Imagine that! Santa goes on a strict diet. I see fashion magazine touting the virtues of "Depression Era Gray.   More

1.The Internet helped Obama win-over more supporters than McCain

2.Obama supporters age 18-30 use the Internet more than McCain supporters of the same age

These confluent finding from Netpop | Vote 2008 come to mind as I scour post-election results for signs of what this election says about technology, culture and America’s future.   More