Netpop Research Blog
Are people using the web more for fun? You bet! In fact, more than 165 million people consume entertainment online every week.
Since 2006, the percent of Americans who go online for entertainment has grown 106 percent. Today, 86 percent of the U.S. online population enjoy some form of online entertainment on a weekly basis – i.e.
Storm clouds are forming around Facebook's long-awaited and highly-anticipated IPO. Of course, Facebook is a stupendous success, blowing away all expectations (thus far) and literally transforming how we spend our time online, as Netpop covered in our last Market Minute "Social Media Madness".
In a transactional world where companies sold stand-alone products, it was possible to wrap an ugly duckling in a stylish ad campaign and slick packaging to sucker a consumer into an impulse purchase. RONCO, for example, made a killing off of this strategy. Today, with social media and other digital word-of-mouth channels, it’s much more difficult to pull-off that strategy successfully.
Josh Crandall and Cate Riegner, co-founders of Netpop Research, will share their insights into China’s burgeoning mobile Internet market and how China’s consumers are using these new technologies at AmCham Shanghai’s Marketing & Media Committee event, on June 2 from 8:00-9:30a.m (Shanghai Time). More
When I look at social media and how it's transforming marketing and customer relations, I come to one conclusion: Now companies really - no, REALLY, need to do their user research, and they better start early. Let's look at the facts: Your local restaurants "live or die" by a Yelp review. (Well, not entirely, but a negative review can be very hard to recover from.
Netpop is at it again, lighting up the blogosphere with the latest installment of our syndicated tracking study of the U.S. and China Internet populations. Starting off with a featured article in More
While Internet topics are always of interest to Netpop, we sometimes feel compelled to write a few words about the nuts-and-bolts of the research we do. This is one of those times. Focus groups have come and gone in my 15 years in the tech industry, falling in an out of favor in almost predictable cycles.
Netpop Research is featured in the latest issue of Fast Company. We provided perspective and insights for the cover article "The Facebooks of China". Read it here: http://www.fastcompany.com/magazine/152/the-socialist-networks.