In a transactional world where companies sold stand-alone products, it was possible to wrap an ugly duckling in a stylish ad campaign and slick packaging to sucker a consumer into an impulse purchase. RONCO, for example, made a killing off of this strategy. Today, with social media and other digital word-of-mouth channels, it’s much more difficult to pull-off that strategy successfully.   More

Netpop's business and travels through China continue at a steady pace. Josh Crandall and Cate Riegner had great meetings in Shanghai with clients and friends from Google, Tencent and Silicon Valley Bank.   More

Josh Crandall and Cate Riegner, co-founders of Netpop Research, will share their insights into China’s burgeoning mobile Internet market and how China’s consumers are using these new technologies at AmCham Shanghai’s Marketing & Media Committee event, on June 2 from 8:00-9:30a.m (Shanghai Time). More

When I look at social media and how it's transforming marketing and customer relations, I come to one conclusion: Now companies really - no, REALLY, need to do their user research, and they better start early. Let's look at the facts: Your local restaurants "live or die" by a Yelp review. (Well, not entirely, but a negative review can be very hard to recover from.   More

Netpop is at it again, lighting up the blogosphere with the latest installment of our syndicated tracking study of the U.S. and China Internet populations. Starting off with a featured article in More

We're excited to be rolling-out a series Netpop reports on social media. Word is already getting out thanks to USA Today and More

While Internet topics are always of interest to Netpop, we sometimes feel compelled to write a few words about the nuts-and-bolts of the research we do. This is one of those times. Focus groups have come and gone in my 15 years in the tech industry, falling in an out of favor in almost predictable cycles.   More

Netpop Research is featured in the latest issue of Fast Company. We provided perspective and insights for the cover article "The Facebooks of China". Read it here: http://www.fastcompany.com/magazine/152/the-socialist-networks.   More

Quidgets for Ad Effectiveness are here! Netpop formally announces its new proprietary technology platform for measuring ad effectiveness and brand lift. Using our Quidget^TM technology, Netpop offers advertisers an efficient yet powerful tool for measuring ROI and driving ad sales.   More

Netpop returns to New York for the Ad:Tech conference next week - an event that never fails to bring together a broad cross-section of the most innovative and intelligent minds in our industry. Top on our look-out list are leaders in real-time bidding, ad exchanges, and new technologies that enhance our ability to effectively target users online.   More