At the heart of our work lies a passion for and commitment to understanding the culture of communication, born out of the Web and proliferation of Internet-enabled devices. The Internet has indeed become a mass market movement as people around the world discover how new technologies empower personal interests, professional advancement and social engagement. This increasing engagement is generating an unprecedented database of product and company information - with word-of-mouth appraisals (and pitfalls) recorded in unanticipated places. Meanwhile, with the ability to review and compare more and more choices, consumers have higher expectations and more reasons to switch to competitive products than ever before. Brand loyalty and customer satisfaction has never been so essential, and yet so difficult to secure.
Netpop Research identifies and targets these influential connected consumers. We believe their real-world consumer experiences should be driving innovations in development, design, and marketing practices. We integrate valuable perspectives with market data to help bridge the gap between client and customer.
In parallel, the information escalation means more readily available market data than ever - from the multitude of analysts and syndicated research reports to traditional research methods like focus groups and surveys. And we now have an entirely new set of Internet-based tracking tools including traffic logs, audience measurement services, online surveys, bulletin boards, and customer feedback email. But these new information sources are not intelligence unless they can be translated into sound strategic decisions.
Netpop Research helps companies take advantage of modern research methodologies in a timely and efficient way to overcome today's market challenges. We steer companies through the process of collecting, analyzing and integrating market research into business and product development cycles. Through the Netpop Research process, companies are able to make customers, gatekeepers and decision makers an integral component of marketing and product development decisions.