Netpop Research is a full-service market research and consulting firm based in San Francisco.

Since 1997, Netpop Research has offered innovative tools and services for understanding the use and perceptions of web-based products and services, including social media, online video, mobile applications and B2B online advertising platforms.

Our unique perspective on the digital lifestyle stems from being on the forefront of the Internet – from boom to bust to 2.0. Netpop Research principals and staff draw on a long history of working with some of the largest Internet companies and brands.

Combined, our senior staff have provided strategic and hands-on services to emerging and established companies for over 40 years. We know the challenges from an insider's perspective, having worked in multiple capacities, on both the client-side and service-side of technology, new media and entertainment companies.

Members of: American Marketing Association, Marketing Research Association, Qualitative Research Consultants Association, Product Development and Management Association, The Advertising Research Foundation