Netpop Research is a Framework for understanding the broadband consumer population.
Why broadband?
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Now, more than ever, the Internet is a broadband medium. Over 70% of Internet users in the U.S. connect via broadband, a number that has increased at a 60% compound annual growth rate (CAGR) since 2000 (Nielsen//Netratings 12/99 – 6/06). Conversely, dial-up access has fallen at a 7% CAGR since 2000.
- Broadband users are defining the modern consumer market. With every click, post, and purchase, they shape the way consumers learn, shop, talk, and play.
- While broadbanders represent three out of four Internet users, they
still comprise less than half of the U.S. population overall.
Considerable growth is yet to come.
- These “broadbanders” are an attractive target—younger, better educated, and more affluent than the population at large.
Simply stated, today’s broadbander is tomorrow’s mainstream consumer.
Netpop Research is sponsored by Media-Screen LLC, a strategic market research and consulting firm based in San Francisco. Since 1997, Media-Screen has offered research products and services focused on the online consumer, establishing our unique domain expertise and creating industry-accepted metrics for understanding the modern consumer market.
Understand how Netpop can help you.
Read about our research methodology.
