Now Available - Netpop | Pocket: Smartphone Nation U.S. 2011 and Netpop | Pocket: Smartphone Nation China 2011

Netpop has interviewed and surveyed the NetPopulation, in over 24 languages and 44 countries, around the world. Push a pin to find out more.
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About Netpop Research, LLC

Netpop Research is driven by a passion to understand how the Internet shapes our lives – from how we play to the products we buy. This passion has led to multi-year relationships with some of the largest Internet companies in the world.

Through our custom online research and Quidget® Advertising and Insights Platform, Netpop provides custom services and innovative tools that turn user insights into stronger marketing initiatives and product strategies.

See a list of our custom research clients.



Quidgets® are simple, custom-crafted engagements that get people talking. Learn more at Netpop.com.

Netpop Research Blog

More entries

Exploiting Consumer Ignorance No Longer Works – Especially for Facebook

In a transactional world where companies sold stand-alone products, it was possible to wrap an ugly duckling in a stylish ad campaign and slick packaging to sucker a consumer into an impulse purchase. RONCO, for example, made a killing off of this strategy. Today, with social media and other digital word-of-mouth channels, it’s much more difficult to pull-off that strategy successfully.   More

Netpop in China

Netpop's business and travels through China continue at a steady pace. Josh Crandall and Cate Riegner had great meetings in Shanghai with clients and friends from Google, Tencent and Silicon Valley Bank.   More

Smart Mobility: Trends in China’s Mobile Internet Market

Josh Crandall and Cate Riegner, co-founders of Netpop Research, will share their insights into China’s burgeoning mobile Internet market and how China’s consumers are using these new technologies at AmCham Shanghai’s Marketing & Media Committee event, on June 2 from 8:00-9:30a.m (Shanghai Time). More