Now Available - Netpop | Connect: Social Media Madness U.S. 2012

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About Netpop Research, LLC

Netpop Research is driven by a passion to understand how the Internet shapes our lives – from how we play to the products we buy. This passion has led to multi-year relationships with some of the largest Internet companies in the world.

Through our custom online research and Quidget® Advertising and Insights Platform, Netpop provides custom services and innovative tools that turn user insights into stronger marketing initiatives and product strategies.

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Some Online Fun ... Just In Time For Summer

Are people using the web more for fun? You bet! In fact, more than 165 million people consume entertainment online every week.

Since 2006, the percent of Americans who go online for entertainment has grown 106 percent. Today, 86 percent of the U.S. online population enjoy some form of online entertainment on a weekly basis – i.e.   More

Privacy Matters

Storm clouds are forming around Facebook's long-awaited and highly-anticipated IPO. Of course, Facebook is a stupendous success, blowing away all expectations (thus far) and literally transforming how we spend our time online, as Netpop covered in our last Market Minute "Social Media Madness".   More

Updated: The Long View on User Relationships

In a transactional world where companies sold stand-alone products, it was possible to wrap an ugly duckling in a stylish ad campaign and slick packaging to sucker a consumer into an impulse purchase. RONCO, for example, made a killing off of this strategy. Today, with social media and other digital word-of-mouth channels, it’s much more difficult to pull-off that strategy successfully.   More