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An interesting article in the Business section of the NYTimes yesterday talks about the notion of "Nudge":
"At the core of nudging is the belief that people do not always act in their own self-interest. We can be undone by anxiety and swayed by our desire to fit in.
There seems to be growing confusion and misinformation around research methods. Might it be that the people who are skilled in one are not skilled in the other? We know full-well that analytics is a hugely important arm of intelligence for businesses.
I'm starting to wonder whether companies are relying too heavily on crowd-sourcing methods, like Hackathons and brainstorming sessions (with lots of yellow sticky notes). These seem to be all-the-rage these days. But using these for market research raises a few risks: 1) They are often conducted with friends-of-friends (techies/developers) rather than the actual target market.