Play
Netpop | Play: Online Entertainment and New Content DiscoveryNew and unexpected forms of content are now accessible across millions of websites, bringing expansive opportunities for personal choice and social interactions. This report zeroes-in on entertainment online, examining the content, sites and behaviors that shape how entertainment is experienced on... more
Netpop | Play: Communitainment: The Social Side of Entertainment OnlineThis report zeroes in on the social interaction that takes place around the involvement of Broadbanders™ in entertainment activities. Almost 1300 Netpop respondents (N=1284) answered an expanded series of questions about their behaviors and attitudes around various types of entertainment content,... more
Netpop | Play: Entertainment Content, Media & Devices in the Digital AgeWith content no longer tethered to particular a medium, device or location, advertisers and business leaders cope with an increasingly complex web of consumer choices and behaviors. Devices proliferate, access is anywhere and content is set free to be enjoyed where ever and when ever… or so the... more
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Shop
Netpop | Shop: Media or Entertainment Shoppers Quick SheetNetpop | Shop Quick Sheets are an introduction to some of the characteristics and behaviors that influence shoppers in each of ten product categories analyzed in the Netpop | Shop series. This Media or Entertainment Shoppers Quick Sheet looks at the types of media or entertainment products recently... more
Netpop | Shop: Automotive Shoppers Quick SheetNetpop | Shop Quick Sheets are an introduction to some of the characteristics and behaviors that influence shoppers in each of ten product categories analyzed in the Netpop | Shop series. This Automotive Shoppers Quick Sheet looks at the types of automotive products recently purchased or planned... more
Netpop | Shop: Travel Shoppers Quick SheetNetpop | Shop Quick Sheets are an introduction to some of the characteristics and behaviors that influence shoppers in each of ten product categories analyzed in the Netpop | Shop series. This Travel Shoppers Quick Sheet looks at the types of travel products recently purchased or planned for... more
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Nations
Netpop | Nations: Online Shopping and the New Chinese Consumer Market
China is the second largest Internet population in the world and is projected to overtake the U.S. in total number of users within a few years. Broadband penetration among Internet users in China is approximately 76 percent and this group, although only approximately ten percent of the... more
Netpop | Nations: Comparison of China and U.S. Broadband Usage
This report compares eight usage characteristics of broadband users in China to those of the U.S., including access devices, wired vs. wireless connections, dayparts online, hours per week, online activities, etc. Two graphs are available for every topic covered; one that compares the total... more
Netpop | Nations: Demographic Comparison of China and U.S. Broadband Users
This report compares nine demographic characteristics of broadband users in China to those of the U.S., including age, gender, tenure online, education, marital status, employment status, etc. Each graph is presented with a brief prose analysis to help distill findings for time-constrained... more
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Response
Netpop | Response: Response by Psychographic ProfilesNetpop | Portraits provides a segmentation analysis of the broadband population. Applying these segments to Netpop | Response shows how a users' overall attitudes and orientation to the Internet impacts response to online... more
Netpop | Response: Response by Site Category & Demographics
Of the 118 personal interest categories covered in this study, 53 of them generated at least 100 site mentions. Revealing what interests lead to high response scores, this section also compared response scores between shopping sites and other major category sites, high and low-traffic... more
Netpop | Response: Response to Online Advertising
Broadbanders say one-fourth of the sites they visit for personal interests are likely to advertise products and brands they are interested in. Comparisons in terms of size of site and liking of site reveal what factors actually influence people's response to online... more
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Trends
Netpop | Trends: Perceptions of the Online Experience among U.S. Broadband Users, 2006 and 2007
This report examines how attitudes towards the Internet have shifted in the last year (2006 to 2007). The marked growth in social networking in the last year has prompted several distinct attitudinal shifts, highlighted in this report. Concerns about online shopping have also increased. ... more
Netpop | Trends: Online Activities among U.S. Broadband Users, 2006 and 2007
This report examines how U.S. broadband users are spending their time online compared to last year (2006 to 2007). Seven usage characteristics are covered including hours spent online, percent of time on areas of involvement, and content and services accessed daily (from a list of over 20... more
Netpop | Trends: Demographic Comparison of U.S. Broadband Users, 2006 and 2007
This report compares shifts in the demographic profile of U.S. broadband users in the last year (2006 to 2007). Nine demographic characteristics are covered including age, gender, tenure online, education, marital status, employment status, etc. Each graph is presented with a brief prose... more
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Snapshot
Netpop | Snapshot: China 2007
This report offers an overview of the five attitudinal segments or "portraits" that make-up the broadband population in China. It is designed to introduce the segments and set them in the context of the broadband population as a whole.
The Netpop segmentation model was... more
Netpop | Snapshot: U.S. 2007This report offers an overview of the five attitudinal segments or "portraits" that make-up the broadband population in the United States. It is designed to introduce the segments and set them in the context of the broadband population as a whole.
The Netpop segmentation... more
Netpop | SnapshotThis Report provides an overview of 5 segments that comprise the broadband population, including demographic and attitudinal data to help illustrate various approaches to the Web. ... more
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Pocket
Netpop | Pocket: Current Pocket-Net Users
This section portrays the Broadbanders who used their cell phone or PDA to access the Internet in the month prior to this survey in demographics as well as in cellular handset brand and mobile service brand selection. In addition, it applied the segmentation analysis of Netpop | Portraits to... more
Netpop | Pocket: Second Screen Loyalists
We asked broadband users who are not using a mobile device to go online about the types of online activities they would be most interested in doing through their cell phone or PDA, assuming it were easy and affordable. Comparing current users' actual use and non-users' expectations, mobile... more
Netpop | Pocket: Pocketing the Internet TodayOver 100 million Americans aged 13 and older currently access the Internet through a broadband connections, yet only five percent of these Broadbanders - roughly five million Americans - used their cell phone or PDA to access the Internet in the month prior to this study. This section analyzed how... more
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Connect
Netpop | Nations: China and the U.S. in a Web 2.0 WorldBroadband access to the Internet is creating an immense network of people who have access to the same kinds of content, ideas, and technology—a true global broadband community that shares similar web-based experiences. Netpop examines how that common “language” and experience affects... more
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